Yofi

Develop by Shopify

Free plan available 30 Days Free Trial

Eliminate checkout bots, loyalty abusers, and resellers

Customer segmentation

Reduce acquisition cost

Inventory optimization

Bot prevention

Policy compliance

Data accuracy

Intent analysis

Fulfillment optimization

About Yofi

Launched Jul 20, 2022

Built by Shopify

Address

72 Arnold Road, Essex, Dagenham, ENG, RM9 6AN, GB

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Protecting your brand from return abuse and fraud.

At Yofi, we empower retailers to combat return fraud and policy abuse while protecting the customer experience. Our app helps merchants identify fraudsters, even those using multiple identities and tactics like fake tracking or “Did Not Arrive” schemes. By reducing revenue loss from fraud and easing the burden on support teams, Yofi ensures merchants can refund confidently. With a free bad actor diagnostic, we quantify fraud risks and show how Yofi can safeguard your business.

Preventing return fraud and abuse with advanced AI detection.
Leveraging telemetry to monitor and analyze suspicious customer behaviors.
Empowering CX reps with risk scores and clear decision rationale.
Enhancing profitability by safeguarding policies and reducing losses.
Optimizing & automating return policies to segment good and bad actors.

Pros

Effectively identifies and prevents bots, bad actors, and duplicate accounts
Protects businesses from loyalty abusers and resellers
Enhances data accuracy and ensures policy compliance
Helps merchants better understand their true customers
Optimizes sales, inventory management, and marketing campaigns
Generates tailored recommendations for each customer segment
Reduces the cost of acquiring new customers
Improves customer segmentation
Optimizes fulfillment times, planning, and software spending
Provides insights into customer intent analysis

Cons

May require integration efforts with existing systems
Potential dependency on the platform for ongoing protection and analysis
Could have a learning curve for new users
Costs associated with the service might be high for small businesses
Regular updates and maintenance might be necessary to stay effective

Top Helpful Reviews

Tilly Golf

May 01, 2025 on Shopify

Very nice seeing a risk score on every order and I no longer have to worry about return fraud, that's for sure. Whenever I get a "my package never showed up" message, I can validate it here.

Tilly Golf

Apr 18, 2025 on Shopify

Very nice seeing a risk score on every order and I no longer have to worry about return fraud, that's for sure. Whenever I get a "my package never showed up" message, I can validate it here. Don't have to wait until inspection to refund customers because I know in advance who are return fraudsters or abusers. Great all around.

Sunday Showers

Jan 26, 2023 on Shopify

Love this app. We have an extremely lean team and a million different priorities. Yofi lets us understand, segment, and talk to our customers without doing any of the leg work ourselves. Their team is top notch and truly cares about our success. Absolute game changer!!

Period Correct

Oct 26, 2022 on Shopify

Love YoFi, I would recommend this app to anyone interested in learning more about who is transacting on your site. You might be surprised at how many orders you have placed by bots and bad actors. The service and team behind the product is 10/10 too.