BooleanMaths Attribution+CAPI

Name: BooleanMaths Attribution+CAPI Introduction Video
Uploaded: 2025-03-03T22:15:06Z
Duration: 1 min 33 s
Description: AI-powered insights for e-commerce marketing and customer journey optimisation.

Develop by Shopify

$75-$675

/ Month

Free plan available 7 Days Free Trial

AI-powered insights for e-commerce marketing and customer journey optimisation.

Real-time analytics

Conversion api integration

Ai-powered insights

Event triggers

Advanced attribution models

Ad optimisation

About BooleanMaths Attribution+CAPI

Launched Mar 02, 2025

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Measure True ROAS and boost Ad ROI with AI driven attribution and Google/Meta CAPI integrations.

BooleanMaths is an AI-powered marketing attribution and analytics app for Shopify brands. It connects Ads, Shopify, and Checkout data to reveal true ROAS and complete customer journeys. With Google & Meta Conversion API integrations, BooleanMaths improves data visiblity of Ad platforms, improves event match quality (EMQ), and provides real-time insights to optimize ad spend, boost conversions, and scale revenue confidently.

Measure the real return on Ad spend with multi-channel attribution models.
Merge Ads, Shopify & 3rd Party Checkouts data for complete User journey analysis
Analyze Products, SKUs, discounts & channel performance to optimise revenue.
Integrate with Meta's & Google Ads Conversion APIs to boost Ads ROAS.
Smart Links for Influencers with UTM Tagging, dynamic destinations & QR Codes.

Pros

Provides precise marketing insights with AI-driven attribution models.
Seamless integration with Meta and Google Conversion APIs.
Optimizes ads and enhances ROAS (Return on Ad Spend).
Real-time customer analytics for better decision-making.
Helpful in creating retargeting audiences.

Cons

Dependency on integration with external platforms like Meta and Google.
Potentially complex setup for beginners.
May require constant updates and monitoring to maintain data accuracy.
Effectiveness heavily tied to accuracy of AI models.
Limited to e-commerce businesses, not suitable for other industries.

Top Helpful Reviews

Gutbasket

Jan 26, 2026 on Shopify

We’ve been using Boolean Math for attribution tracking and it’s become one of the more dependable tools we rely on. The data feels consistent, the setup is flexible, and it’s clearly designed keeping Indian D2C businesses in mind. Shoutout to Saurav and Nitesh for being extremely hands-on. They don’t just push features or dashboards, they actually try to understand what you’re struggling with and help solve that. You can also see the product improving over time based on real feedback, which isn’t very common. Would definitely recommend Boolean Math if you’re looking for clearer performance tracking and a team that genuinely listens.

Unlabel

Dec 19, 2025 on Shopify

BooleanMaths has been a great experience overall. The founder, Saurav, is extremely helpful and approachable he genuinely takes the time to understand problems and guide you in the right direction instead of just giving surface-level answers. You can tell he actually cares about outcomes, not just selling a service. Highly recommend BooleanMaths if you value clarity, support, and honest guidance.

GRYAPE

Nov 05, 2025 on Shopify

We’ve been using Boolean Math for our attribution tracking, and it’s turning into a really strong platform. Big shoutout to Saurav and Nitesh, they’re building something powerful and are incredibly flexible in adapting it to what Indian D2C brands actually need. Love how responsive and improvement driven the team is.

Svastika

Oct 29, 2025 on Shopify

Boolean Math is easily one of the most promising attribution apps out there! The UI is clean and intuitive, and the team — especially Saurav & Nitesh — is super helpful and quick to push updates based on feedback. Highly recommended for anyone serious about tracking performance accurately.

MOONFREEZE FOODS PRIVATE LIMITED

Sep 30, 2025 on Shopify

the product is solid. helps with tracking True ROAS. they're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.

Softbox

May 23, 2025 on Shopify

After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard. The checkout analytics and event tracking are far more accurate, giving us full visibility into our customer journey. It’s the clarity we’ve been missing!

Rochaldas Sons

Apr 28, 2025 on Shopify

As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey. We optimized our ad spend and saw a noticeable lift in ROAS within the first month. Love the API integrations too—seamless!

BooleanMaths Attribution+CAPI

About BooleanMaths Attribution+CAPI

Built by Shopify

Zotabox Social Sharing Buttons

Introduction Video

Description

Measure True ROAS and boost Ad ROI with AI driven attribution and Google/Meta CAPI integrations.

Pros

Cons

Top Helpful Reviews

Gutbasket

Unlabel

GRYAPE

Svastika

MOONFREEZE FOODS PRIVATE LIMITED

Softbox

Rochaldas Sons

Key Features

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