BooleanMaths CAPI & Pixel

Name: BooleanMaths CAPI &amp; Pixel Introduction Video
Uploaded: 2025-03-03T22:15:06Z
Duration: 1 min 33 s
Description: AI-powered insights for e-commerce marketing and customer journey optimisation.

Develop by Shopify

$25-$200

/ Month

Free plan available 7 Days Free Trial

AI-powered insights for e-commerce marketing and customer journey optimisation.

Real-time analytics

Conversion api integration

Ai-powered insights

Event triggers

Advanced attribution models

Ad optimisation

About BooleanMaths CAPI & Pixel

Launched Mar 02, 2025

Built by Shopify

Address

Wu Zhou Road, Hangzhou, ZJ, 311100, CN

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(15 Reviews)

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Introduction Video

Description

Marketing attribution platform for customer insights and enhancing Ads ROI through Conversion APIs

Booleanmaths is an AI-powered marketing attribution and analytics platform designed to provide e-commerce businesses with precise insights into their customer journeys and marketing campaigns. By integrating with Meta's Conversion APIs, it overcomes traditional tracking limitations, offering accurate data on customer journeys. With advanced attribution models and real-time analytics, merchants can optimize ad spend, enhance return on ad spend (ROAS), and make informed decisions to drive growth.

Fingerprinting to track visitors across sessions for their Lifetime.
Real-time User analytics to optimise user journeys and enhance conversions.
Advanced AI-driven attribution models for precise marketing insights.
Integrate with Meta's & Google Ads Conversion APIs to boost ROI.
Short Link generation with UTM Tagging, dynamic destinations & QR Codes.

Pros

Provides precise marketing insights with AI-driven attribution models.
Seamless integration with Meta and Google Conversion APIs.
Optimizes ads and enhances ROAS (Return on Ad Spend).
Real-time customer analytics for better decision-making.
Helpful in creating retargeting audiences.

Cons

Dependency on integration with external platforms like Meta and Google.
Potentially complex setup for beginners.
May require constant updates and monitoring to maintain data accuracy.
Effectiveness heavily tied to accuracy of AI models.
Limited to e-commerce businesses, not suitable for other industries.

Top Helpful Reviews

MOONFREEZE FOODS PRIVATE LIMITED

Sep 30, 2025 on Shopify

the product is solid. helps with tracking True ROAS. they're constantly making new changes to it. and these guys have been very supportive. awesome customer support team. helping out in the smallest obstacles i face, that too very quickly.

Softbox

May 23, 2025 on Shopify

After trying multiple solutions, Boolean Maths is the only one that gave us clean, real-time ad tracking and precise marketing attribution. It nails pixel tracking, CAPI, LTV, ROAS, and UTM attribution — all in one dashboard. The checkout analytics and event tracking are far more accurate, giving us full visibility into our customer journey. It’s the clarity we’ve been missing!

Rochaldas Sons

Apr 28, 2025 on Shopify

As someone managing ads across Google and Meta, BooleanMaths has been a game-changer. The fingerprinting-based tracking and real-time analytics helped us identify bottlenecks in the customer journey. We optimized our ad spend and saw a noticeable lift in ROAS within the first month. Love the API integrations too—seamless!