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Bluecore

Develop by Shopify
Free plan available

The personalization solution for the fastest growing retailers

Incremental revenue
Shopper identification
Customer movement
Anonymous shoppers
Purchase funnel
Increased reach
Increased relevance
Purchase frequency
Signal-based messages

About Bluecore

Launched Nov 25, 2020

Categories

Built by Shopify

Address

71-75 Shelton Street, London, ENG, WC2H 9JQ, GB

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Description

Bluecore is a retail shopper identification and customer movement technology that generates revenue.

Bluecore is a retail shopper identification and customer movement technology that generates incremental revenue for enterprise brands. We turn more anonymous shoppers into known customers, and efficiently move them through the purchase funnel - repeatedly. Through a customer-focused approach centered on identification and customer movement, we increase reach, relevance, and purchase frequency of shoppers, driving incremental growth for retailer.

Bluecore is a retail shopper identification and customer movement technology that generates incremental revenue for enterprise brands. We turn more anonymous shoppers into known customers, and efficiently move them through the purchase funnel - repeatedly. Through a customer-focused approach centered on identification and customer movement, we increase reach, relevance, and purchase frequency of shoppers, driving incremental growth for retailer. more
  • CMA : understanding customer value to move shoppers through the lifecycle.
  • Transparent Identification: Increase reach through a large 1st-party network.
  • Signal-Based Messages : Increase purchase frequency through messages on signals.

Pros

  • Effectively turns anonymous shoppers into known customers
  • Efficiently moves customers through the purchase funnel repeatedly
  • Customer-focused approach increases reach, relevance, and purchase frequency
  • Generates incremental revenue for enterprise brands
  • Utilizes a transparent identification system to boost reach via a large 1st-party network
  • Employs signal-based messaging to enhance purchase frequency
  • Strong focus on understanding customer value to guide shoppers through their lifecycle

Cons

  • May require integration and customization efforts for different retailer needs
  • Dependent on the quality and size of the 1st-party network for effectiveness
  • Might involve a learning curve for effectively using signal-based messaging

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