Westwin Bing UET Tag

Develop by Shopify

Free plan available

One click to install Bing UET Tag on all pages of your store.

One-click installation

Event tracking

All pages tracking

About Westwin Bing UET Tag

Launched Aug 22, 2021

Built by Shopify

Address

Milwaukee, WI, US

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Description

Westwin Bing UET Tag adds Microsoft Advertising tracking code to your store without manual coding.

Universal Event Tracking (UET) is an official tool of Microsoft Advertising to map conversions performance on your website to the advertising campaigns. UET's standard code needs to be customized and modified before it can be executed on Shopify. Using this APP, with just one click you can install UET Tag on all pages of your store even if you do not code.

One-click installation
Tracking pages: Home | Collections | SearchResults | Products | Cart | ThankYou
Tracking Events: PageLoadEvent | DynamicRemarkteingEvent | TransactionEvent

Pros

One-click installation simplifies the process for users without coding skills
Allows tracking on multiple key pages such as Home, Collections, SearchResults, Products, Cart, and ThankYou pages
Tracks important events such as PageLoadEvent, DynamicRemarketingEvent, and TransactionEvent
Enables users to map conversion performance to their advertising campaigns effectively

Cons

Relies heavily on users' trust in automation without offering much information on post-installation customization
Limited to Microsoft Advertising, which may not be suitable for users using multiple advertising platforms