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Because: CRO + Personalization logo

Because: CRO + Personalization

Develop by Shopify

$99-$499

/ Month
Free plan available 14 Days Free Trial

Add dynamic website content to personalize any page in minutes

A/b testing
Dynamic content
Theme customization
Klaviyo integration
Personalized banners
Canva-like editor
Top bars
Dynamic badges
Utm data
77 Reviews
8
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About Because: CRO + Personalization

Launched Sep 20, 2020

Categories

Design elements - Other Page enhancements - Other Product display - Other Site optimization - Other Upsell and cross-sell

Built by Shopify

Address

151 O’Connor St, Ottawa, ON, ON, CA

Website Support Portal Privacy policy Tutorial FAQ Document

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Introduction Video

Description

Boost conversions with dynamic personalization and targeted customer lifecycle experiences.

Because enables high-converting, personalized customer journeys from homepage to cart. Add new high-converting content using your Klaviyo segment data, UTM data, and Shopify product data. No developer needed. Turn every campaign into an A/B test and drive more revenue for your business. Transform campaigns with real-time A/B testing and boost revenue with dynamic product recommendations and banners.

Because enables high-converting, personalized customer journeys from homepage to cart. Add new high-converting content using your Klaviyo segment data, UTM data, and Shopify product data. No developer needed. Turn every campaign into an A/B test and drive more revenue for your business. Transform campaigns with real-time A/B testing and boost revenue with dynamic product recommendations and banners. more
  • Personalize every page w/ banners, bars, badges &more, based on shoppers' data.
  • Increase CR through dynamic personalization using Klaviyo and Shopify data.
  • Boost sales by providing relevant reasons to buy tailored to each customer.
  • Quickly personalize pages with our Canva-like editor, no coding required.
  • Maintain consistent brand identity with customized styles and theme integration.

Pros

  • Easy to implement dynamic website content without a developer
  • Utilizes Klaviyo segment data, UTM data, and Shopify product data for personalization
  • Supports various content types including banners, top bars, and badges
  • A/B testing features to optimize campaigns and drive more revenue
  • Can be applied to multiple pages including home, collection, product, and cart pages
  • Canvas-like editor allows for quick and easy page edits
  • Inherits theme styles and supports customization for brand consistency

Cons

  • Complexity might be overwhelming for beginners with no prior experience in data-driven marketing
  • May require a learning curve to fully utilize Klaviyo and UTM data effectively
  • Design options might be limited if heavily relying on inherited theme styles
  • Performance and loading times could be affected by added dynamic content

Top Helpful Reviews

Eden Brothers

May 23, 2025  on Shopify

Because has proven to be a great tool for enhance our marketing tactics. The app integrates well with our existing tech stack and deploying/AB testing campaigns is straightforward. When we ran into some bugs the support team was helpful, responsive and resolved the issues. The Because team is constantly improving their solution, rolling out new features and enhancements that have genuinely boosted our marketing efforts.They proactively provide actionable ideas on how we can leverage the app to its fullest potential, which has been incredibly beneficial.

Ethique US

Apr 24, 2025  on Shopify

Because makes personalization a breeze! There are so many great features where you can implement banners, text, product recommendations without any help from your development team. Think personalized banners and upsells, promotion support and so much more! Because is helping me to increase our conversion rate and add to cart rate, but most importantly helping me to bring a personalized experience to every customer so they feel connected and engaged with our brand.

tomboyx

Nov 10, 2024  on Shopify

Love the Because app and team! The team is always ready to help with anything and are extremely proactive at sharing new features and making sure you are ready for holiday season. The app is easy to use and incredibly powerful which is a rare find in apps these days!

Swig Life

Feb 08, 2024  on Shopify

We've been using Because for about 4 months now. The interface for creating campaigns is really simple to use, the A/B testing and stats that you can see with campaigns makes it easy to see what's working and what isn't, and the Because team has been so helpful with any questions we've had along the way. Really happy with the experience!

Canopy

Jan 31, 2024  on Shopify

Have been using Because for 3 months and loving it! As a DTC brand, there are always so many things we're curious to test on our site and this app has been able to do just that for us without long development hours. We've learned so much and are seeing significant improvement to our metrics. Ashland + team are incredibly communicative and are always happy to help! They're open to feedback and look after their customers with great care which is always appreciated. Excited to keep using Because!

Club Ride Apparel

Aug 09, 2023  on Shopify

This app is AMAZING! It instantly increased conversion throughout the site. The team is always looking to innovate new ways with integrations and placements on all pages of the site. If you are looking to up your conversion this is a great app to do so. The support team is incredibly helpful and responsive as well.

I Am Aromatics

Apr 28, 2023  on Shopify

The Because app is a great easy to use asset to my online store. Great work ladies. Melissa - I Am Aromatics

MeineTrenntoilette

Feb 02, 2023  on Shopify

Tolle App, die sich vielfältig einsetzen lässt. Zudem sehr guter und schneller Kundenservice! Kann ich gerne empfehlen!

Ja-Hochzeitsshop

Aug 04, 2022  on Shopify

I am using Because to show different Banners in the Products, for example Shipping Info, Quantity Discounts, Topsellerinfo, but also if this Product is eco-friendly or to talk about our mission. My favorite part about the Because app is that it works without a code and that it is so quick and easy to involve banners into the store. I would recommend Because also because of the perfect customer service! The team is so nice and helps with every question as soon as possible. We are excited to see what other new features the app will release. UPDATE: Just wanted to give a big shoutout to the App-Support! They helped me for like 2 hours, to figure things out exactly as i wanted them without any hesitation! Just amazing!

viv for your v

Nov 17, 2020  on Shopify

Because has made it a million times easier to explain our brand mission & the benefits of our products at the most crucial part of the consumer journey. I love how customizable and creative we can get with our banners. This is a must add app to any Shopify store!

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