Show Alternative Products on Discontinued or Unavailable Items
Do you have products which you've stopped selling due to being discontinued, hard to source or perhaps having been replaced by a newer model? Are you currently wasting the traffic (customers) arriving to these pages? Offer customers equivalent, alternative products and convert that dead-end traffic into orders. Offer customers the latest model, or an alternative that you still sell. A better experience for customers, and better utilisation of existing traffic to improve your conversion rate.
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