Your Shopify reports tell you what sold. Aplon tells you what it earned: real profit after COGS, refunds, shipping and ad spend, on every order and every product. Connect your store and Aplon builds your P&L from your own order history. Set your costs once and see true margin by product, by country and by cohort. Ask Aplo, the built-in AI analyst, any question in plain English and get an answer from your real numbers. Meta and Google ad spend is tied to real orders by first-party pixel.

• Know your true profit after refunds, COGS, and shipping; not just revenue.
• See which Meta and Google campaigns actually paid for themselves.
• Ask any question about your store and get an answer in plain English.
• See where customers drop off and what really drives your conversions.
• Track margin by product, cohort value and repeat-customer revenue.