Meta Pixel & Insights by Aixel

Develop by Shopify

$99-$179

/ Month

Free plan available 14 Days Free Trial

Optimize Shopify ads and conversions with data-driven insights.

Customer journey tracking

Server-side tracking

Automated reporting

Unified dashboard

Real-time visibility

Accurate attribution

Product-level insights

About Meta Pixel & Insights by Aixel

Launched Feb 25, 2025

Built by Shopify

Address

Stadhuisplein 10, Eindhoven, 5611 EM, NL

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Meta Pixel & first-party data platform with deep analytics, attribution & ad insights

Aixel is a first-party data platform with Meta Pixel integration that gives you real-time visibility into your customer journey. Improve attribution accuracy, track performance across Meta, Google, and TikTok, and get product-level insights—all from one unified dashboard. With server-side tracking and detailed analytics, Aixel helps reduce wasted ad spend, enhance match rates, and power smarter marketing decisions.

Accurate Attribution with Meta Pixel & Server-Side Tracking
Unified Real-Time Dashboard
Product-Level Performance Insights
Full-Funnel Customer Journey Tracking
Save Time with Automated Reporting

Pros

Improves attribution accuracy across multiple platforms like Meta, Google, and TikTok.
Offers real-time visibility into customer journeys.
Provides product-level performance insights for better focus and marketing efforts.
Helps reduce wasted ad spend and enhance match rates with server-side tracking.
Unified dashboard for streamlined data analysis and decision-making.
Automated reporting saves time and aids in scaling store revenue.
Highly rated for its impact on conversion tracking and lowering CPA.

Top Helpful Reviews

Care n Cure Online Pharmacy Qatar

Aug 19, 2025 on Shopify

We were facing issues with purchase event tracking in Meta and Google Ads, and Aixel really helped us to fix it. The tracking is now much more accurate and giving us powerful insights to plan our campaigns and ad strategies better. Aixel has made a real difference in how we optimise our ads. Highly recommend it—especially for brands in the health and wellness space dealing with conversion tracking problems.

fono wrap

Jun 25, 2025 on Shopify

Meta Pixel & Insights by Aixel is an incredibly useful tool for anyone running Meta ads. It simplifies the entire tracking process and gives clear, actionable insights that help optimize performance. The integration is smooth, and the real-time data tracking helps in making smart, data-driven decisions. What I really appreciate is how user-friendly it is even beginners can understand their audience behavior, events, and conversions without getting overwhelmed. Highly recommended for e-commerce stores and marketers who want to boost ROI with smarter targeting and detailed analytics.

shopiz store

Jun 25, 2025 on Shopify

Great app. Easy to connect. The best part is the enriched Purchase Event tracking via Aixel’s CAPI integration. My Meta campaigns are now far more optimised, thanks to higher Event Match Quality on Pixel events and I’ve seen a 3X boost in ROAS. The unified dashboard and Catalog Ads performance split report are major advantages!

Coffee Bean Project

Jun 06, 2025 on Shopify

When you are a founder and juggling a lot of things, you tend to miss out critical insights that can scale your store revenue. Aixel did exactly that, their dashboard is comprehensive, detailed, no fluff! Just real impactful insights! Must have if you are a D2C brand.

Peptees

Jun 05, 2025 on Shopify

Aixel has been a game changer for our Facebook ads. We saw better conversion tracking almost instantly, and it’s helped us lower our CPA. The product insights are super useful too.. we now know exactly which products are performing and where to focus our efforts. Highly recommend!

Nitta Gelatin India Limited

Jun 05, 2025 on Shopify

Great App! Have been using this for few months. It is accurate in attribution of customer acquisition channels like Meta & Google. The analytics are helpful. Highly recommended.