Meta Pixel & Insights by Aixel is a comprehensive data platform designed to integrate seamlessly with Meta Pixel, offering businesses unparalleled real-time visibility into their customer journeys. This app enhances attribution accuracy and tracks marketing performance across major platforms like Meta, Google, and TikTok. Aixel offers detailed, product-level insights that empower organizations to make data-driven decisions—all within a unified dashboard. By utilizing server-side tracking and cutting-edge analytics, it minimizes wasted ad spend and boosts match rates. The platform also excels in providing full-funnel customer journey tracking, ensuring that every touchpoint is accounted for. Additionally, the app simplifies analytics with automated reporting, saving time and improving strategic decision-making.