Overall, merchants have a highly positive view of "AdWhatCost: Ad Insights & UTM." It is seen as a crucial tool for tracking ad performance, offering real-time metrics, and providing a user-friendly experience. Many appreciate its affordability and effectiveness compared to similar apps. However, there are some concerns about the accuracy of order tracking in recent updates.
"AdWhatCost: Ad Insights & UTM" is highly recommended by its users for its ability to provide clear and actionable insights into ad performance at an affordable price. While there are some issues with order tracking accuracy that could be improved, the app's comprehensive features, coupled with robust customer support, make it a valuable tool for e-commerce businesses seeking to optimize their ad spending and financial understanding.