Accrue Savings

Develop by Shopify

Free plan available

Convert more leads by building stronger customer relationships

Attract new customers

Savings purchasing plan

Incentivized savings

Capture early interest

Alternative buying option

About Accrue Savings

Launched May 15, 2022

Built by Shopify

Address

Friar Gate Studios, Ford Street, Derby, ENG, DE1 1EE, GB

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Accrue Savings is an upper-funnel marketing tool that drives sales with incentivized savings.

Whether it’s because the price of an item is too high or they don’t need it now, customers who visit your website are often not ready to buy. Instead of losing those leads and trying to chase them down with retargeting ads, leverage Accrue Savings to incentivize their purchase. Accrue Savings is a one-of-a-kind shopping experience that allows brands to offer customers a savings-based purchasing plan. Customers save up to buy an item from your site and earn cash toward their purchases.

Provide an alternative option to shoppers who aren’t ready to buy now.
Capture interest earlier by turning window shoppers into engaged buyers.
Attract new customers by offering a savings tool alongside your credit options.

Pros

Incentivizes purchases by allowing customers to save over time
Offers an alternative to losing potential leads who aren't ready to buy immediately
Transforms window shoppers into engaged buyers by capturing interest earlier
Attracts new customers by providing a savings option alongside existing credit options
Helps in building stronger customer relationships leading to increased conversions

Cons

Might require customers to commit to saving for a purchase, which could deter impulse buyers
Could be perceived as an additional financial management task for users
May not be suitable for fast-moving or trend-driven products where customer interest wanes quickly
Businesses may need to adjust their sales approach to fully integrate with the savings-based purchasing plan
Relies on customers' long-term commitment, which might not align with all spending habits