Bring test-and-learn culture to your business with AB Tasty.

AB Tasty helps merchants improve their stores by tracking visitor behaviour and sending data to AB Tasty dashboards. It turns standard Shopify events into automatic campaign goals. The app respects consent rules under GDPR and offers flexible loading options to optimize speed and reduce flicker. Merchants can run A/B tests, multivariate experiments, and personalized experiences using a visual, no-code editor. The app works with an AB Tasty account.

Track every Shopify event; data streams directly into AB Tasty.
One-click install; launch no-code experimentations in minutes on AB Tasty
Benefit from advanced analytics reports or send data in your own tool

Pros

No-code/low-code editor allows users to easily build content without requiring technical knowledge
Wide variety of widgets available, with flexibility to build custom widgets
Advanced testing features to help achieve conversion goals confidently and quickly
Content personalization capabilities that tailor visitor experiences across their entire journey
Advanced analytics reports available, with option to send data to external tools

Cons

May not offer the same depth of customization or advanced features as more technically complex platforms
Some users may find the range of features overwhelming without adequate training or support