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1PD

Develop by Shopify
Free plan available

How do you know your marketing is working ? Do more with less

Sales funnel analysis
Marketing p&l
Investment decision tree
Customer purchase journey
Customer growth tracking
Paid traffic penetration

About 1PD

Launched Jul 24, 2022

Categories

Built by Shopify

Address

Avenida del Rey Santo, Número 3D, Piso 3, Oficina 4, Ciudad Real, CR, 13001, ES

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Introduction Video

Description

Business decision system: marketing analytics, business insights for more revenue with less budget.

1PD provides business insights that you need to grow your business. We pull data from Shopify, your website traffic, CRM, email & other marketing platforms. We distill this into core metrics and analyses. We present this in marketing P&L and investment decision tree. You can see the cause and effect of marketing to revenue, understand customers' purchase journeys, and track the growth of customers' value. 1PD simplifies your marketing decision, with actionable insights and your trusted data.

1PD provides business insights that you need to grow your business. We pull data from Shopify, your website traffic, CRM, email & other marketing platforms. We distill this into core metrics and analyses. We present this in marketing P&L and investment decision tree. You can see the cause and effect of marketing to revenue, understand customers' purchase journeys, and track the growth of customers' value. 1PD simplifies your marketing decision, with actionable insights and your trusted data. more
  • Marketing Profit & Loss – cause and effect of marketing
  • Ecommerce business metrics – increasing profit, and reducing operating costs
  • Customers’ purchase journey – understand the role channels in sales
  • Repurchases and customer LTV – track customer growth, and recurring revenue
  • Sales funnel and paid traffic penetration – refine marketing messages & offers

Pros

  • Integrates data from multiple platforms including Shopify, website traffic, CRM, and email marketing platforms
  • Provides core metrics and analyses that give actionable business insights
  • Visualizes marketing P&L and investment decision trees for easier understanding
  • Helps to understand the cause and effect of marketing on revenue
  • Tracks the customers' purchase journeys and growth of customer value
  • Aims to simplify marketing decisions with trusted data
  • Focuses on increasing profit and reducing operating costs
  • Analyses customers' purchase journeys to understand the role of different channels in sales
  • Tracks repurchases and customer lifetime value (LTV) for recurring revenue insights
  • Refines marketing messages and offers with insights from sales funnels and paid traffic penetration

Cons

  • May have a steep learning curve for businesses that are not familiar with advanced analytics
  • Requires integration with multiple data sources, which could be challenging for some users
  • Potentially higher subscription costs due to extensive features
  • Dependence on accurate data input - any discrepancies in data sources can lead to skewed insights
  • Possible performance issues or lag when processing large volumes of data

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