1PD

Name: 1PD Introduction Video
Uploaded: 2024-04-06T15:33:03Z
Duration: 1 min 33 s
Description: How do you know your marketing is working ? Do more with less

1PD

Develop by Shopify

Free plan available

How do you know your marketing is working ? Do more with less

Sales funnel analysis

Marketing p&l

Investment decision tree

Customer purchase journey

Customer growth tracking

Paid traffic penetration

About 1PD

Launched Jul 24, 2022

Built by Shopify

Address

1021 East Cardinal Drive, Suynnyvale, Sunnyvale, CA, 94087, US

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Introduction Video

Description

Business decision system: marketing analytics, business insights for more revenue with less budget.

1PD provides business insights that you need to grow your business. We pull data from Shopify, your website traffic, CRM, email & other marketing platforms. We distill this into core metrics and analyses. We present this in marketing P&L and investment decision tree. You can see the cause and effect of marketing to revenue, understand customers' purchase journeys, and track the growth of customers' value. 1PD simplifies your marketing decision, with actionable insights and your trusted data.

Marketing Profit & Loss – cause and effect of marketing
Ecommerce business metrics – increasing profit, and reducing operating costs
Customers’ purchase journey – understand the role channels in sales
Repurchases and customer LTV – track customer growth, and recurring revenue
Sales funnel and paid traffic penetration – refine marketing messages & offers

Pros

Integrates data from multiple platforms including Shopify, website traffic, CRM, and email marketing platforms
Provides core metrics and analyses that give actionable business insights
Visualizes marketing P&L and investment decision trees for easier understanding
Helps to understand the cause and effect of marketing on revenue
Tracks the customers' purchase journeys and growth of customer value
Aims to simplify marketing decisions with trusted data
Focuses on increasing profit and reducing operating costs
Analyses customers' purchase journeys to understand the role of different channels in sales
Tracks repurchases and customer lifetime value (LTV) for recurring revenue insights
Refines marketing messages and offers with insights from sales funnels and paid traffic penetration

Cons

May have a steep learning curve for businesses that are not familiar with advanced analytics
Requires integration with multiple data sources, which could be challenging for some users
Potentially higher subscription costs due to extensive features
Dependence on accurate data input - any discrepancies in data sources can lead to skewed insights
Possible performance issues or lag when processing large volumes of data