Microsoft Advertising is a service offered by Microsoft that delivers pay-per-click advertising on both Bing and Yahoo search engines. It provides businesses with tools and insights to reach millions of online users through a variety of digital advertising options. Users can create targeted advertising campaigns, optimize performance, and manage budgets while accessing detailed analytics. The platform is designed for both small businesses and large enterprises, enabling them to increase their online presence effectively. Microsoft Advertising emphasizes transparency and user control, offering features such as keyword targeting and demographic analysis to refine ad strategies.