Heap is a Shopify-integrated app designed to automatically capture and organize user interactions within your storefront, presenting them in a structured hierarchy of account, user, session, pageview, and event. This intelligent data organization allows you to gain a comprehensive understanding of the customer journey, enabling enhancements in conversion rates, retention, and overall customer satisfaction. By capturing every interaction, Heap offers instant insights, providing an out-of-the-box view of conversion rates across different devices. Additionally, it enables you to segment users based on behavior, demographics, and device usage to uncover meaningful correlations. With its powerful analytics and user-friendly interface, Heap becomes an invaluable tool for optimizing customer experiences and driving business growth.