Heap automatically captures all user interactions in your Shopify storefront, then organizes this data into a simple yet flexible hierarchy (account > user > session > pageview > event) for you to understand your complete customer journey and improve conversion, retention, and customer delight!

• Heap automatically captures everything shoppers do and provides instant insights
• With Heap, you get a full out-of-the-box view of your conversion rate by device
• Segment users by behavior, demographics & devices to understand correlations