Friendbuy: Referrals & Loyalty is an innovative app designed to help businesses acquire new customers affordably and boost retention through effective referral and loyalty programs. By leveraging word-of-mouth marketing, it enables companies to lower the cost per acquisition significantly. The app integrates seamlessly with Shopify, automatically inserting code into themes and checkout pages to display and track referral and loyalty interactions. Businesses can customize program templates to launch quickly and use robust analytics and A/B testing to enhance campaign effectiveness. Friendbuy ensures reliability with comprehensive fraud detection measures that prevent self-referrals and account for returns. This app provides a holistic approach to enriching customer journeys, making it a valuable tool for eCommerce growth.