Elevar Conversion Tracking is an advanced tool designed to enhance conversion tracking for Direct-to-Consumer (D2C) brands by transforming shopping behavior into structured, trackable events. It leverages a sophisticated data layer with server-side tracking to ensure accurate attribution across various marketing platforms such as Facebook CAPI, Google Ads, GA4, TikTok, Klaviyo, and Pinterest. The app features Session Enrichment to recognize returning users and combat data loss due to iOS restrictions, while Checkout Extensibility Support further optimizes the customer journey. Elevar's User Identity Graph efficiently stores and analyzes click IDs, customer information, and attribution data to empower marketers with first-party insights. Its robust integration with GDPR consent frameworks ensures compliance, offering both client-side and server-side options. This comprehensive solution allows eCommerce businesses to strategically enhance marketing ROI and make informed decisions using a complete customer and eCommerce Data Layer tailored for Google Tag Manager.