This app is sending a NewCustomerPurchase event to Facebook if a new customer buys. You can then optimize your ads for new customers which will help the Facebook algorithm to show your ads to an audience that does not know your brand but is likely to purchase. This app extends your existing Facebook Ads setup and is ideally used in addition. Tip: The native Facebook Shopify App is great for most stores and also sends your standard events through the server-side Conversion API (CAPI)

• Optimize your Ads for New Customers and not for Recurring and Returning ones.
• Easy Setup: Just copy your Facebook Pixel and API key and start tracking
• Server Side: This event is being sent server side and with great event quality