Facebook New Customer Tracking

Develop by Shopify

Free plan available 14 Days Free Trial

Enhance Facebook ads by tracking new customer purchases efficiently.

Server-side events

Easy setup process

New customer tracking

Facebook event integration

Optimizes ad targeting

About Facebook New Customer Tracking

Launched Jul 01, 2025

Built by Shopify

Address

39-41 High Street, New Malden, London, ENG, KT3 4BY, GB

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Send an Event to Facebook Ads if a New Customer Purchases

This app is sending a NewCustomerPurchase event to Facebook if a new customer buys. You can then optimize your ads for new customers which will help the Facebook algorithm to show your ads to an audience that does not know your brand but is likely to purchase. This app extends your existing Facebook Ads setup and is ideally used in addition. Tip: The native Facebook Shopify App is great for most stores and also sends your standard events through the server-side Conversion API (CAPI)

Optimize your Ads for New Customers and not for Recurring and Returning ones.
Easy Setup: Just copy your Facebook Pixel and API key and start tracking
Server Side: This event is being sent server side and with great event quality

Pros

Enhances Facebook ads by efficiently tracking new customer purchases.
Optimizes ads for new customers, potentially reaching a fresh audience unaware of the brand.
Seamlessly extends existing Facebook Ads setup and compliments native Facebook Shopify App.
Supports server-side event sending, ensuring high event quality.
Easy setup requiring only Facebook Pixel and API key.

Cons

Limited to only tracking new customer purchases, may not suit businesses focusing on repeat customers.
Relies on integration with existing Facebook Ads setup, may not work well in isolation.
No dedicated features for segmenting or targeting returning customers.