Compare Nabu: Google Ads Retargeting vs AdWhatCost: Optimize your Ads

Name: AdWhatCost: Optimize your Ads
Brand: AppCommerce LLC

Nabu: Google Ads Retargeting

One-click implementation of the Google Retargeting pixel.

AdWhatCost: Optimize your Ads

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

Nabu: Google Ads Retargeting

One-click implementation of the Google Retargeting pixel.

AdWhatCost: Optimize your Ads

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

Rating

156 Reviews

8.8

33 Reviews

9.1

Pricing

Install App More info

Features

No coding required
1-click installation
Easy integration
Dynamic ads
Automatic retargeting
Product info sync

Utm tracking
Purchase behavior insights
Order verification
Daily email report
Ad profitability
Performance kpis

Screenshots

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Pros

One-click installation simplifies the setup process
Automatically updates Google Ads retargeting code
Eliminates the need for manual coding and editing theme files
Runs dynamic ads on the Google Display Network based on user behavior
Pulls product images, prices, and other information from Google Merchant Center
Automatically creates retargeting audiences in Google Ads
No technical background required

Reliable UTM tracking for Facebook, Instagram, Meta, and TikTok Ads, even post iOS14
Fast, accurate, and verifiable account of orders placed by visitors who clicked on ads
Calculates the profitability of ads using traditional and advanced performance marketing KPIs such as ROAS, ROMI, and ACOS
Tracks orders and revenue generated by individual UTM parameter sets
Provides insights into purchase behavior of customer cohorts over time
Daily email reports about store performance

Cons

Dependence on the app for updates means less control over the code
Users must trust the app to accurately sync with Google Merchant Center
Limited customization options might be a concern for advanced users
Potential issues if the app fails to keep up with frequent Google Ads updates

Limited to Shopify stores, may not be useful for stores on other platforms
Reliance on UTM parameters requires proper setup and management
Updates or changes in ad platforms (eg, Facebook or TikTok) might affect app’s performance or require adjustment
Could involve a learning curve to understand and utilize all KPIs and metrics effectively
Subscription costs may be a consideration for smaller businesses with limited budgets

Launched

Oct 24, 2017

Sep 05, 2021

Developer

Built by AdNabu Global, Inc.

Apps:

Average Rating:

4.8

Reviews:

1,811

Built by AppCommerce LLC

Apps:

Average Rating:

4.4

Reviews:

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Compare Nabu: Google Ads Retargeting vs AdWhatCost: Optimize your Ads

Nabu: Google Ads Retargeting

AdWhatCost: Optimize your Ads

Nabu: Google Ads Retargeting