Mailchimp vs Seguno: Shopify Email & SMS App Comparison

Name: Seguno Email Marketing
Brand: Seguno

When it comes to enhancing your e-commerce strategy on Shopify, selecting the right email marketing app can be a game-changer. If you find yourself caught between Mailchimp Email & SMS Marketing and Seguno Email Marketing, you're in the right place. This comprehensive comparison delves into essential factors such as functionality, ease of use, and integration capabilities to help you determine which app aligns best with your Shopify store's needs. Regardless of whether you're just starting out or looking to optimize your marketing efforts, this guide aims to provide you with the insights needed to make an informed decision that boosts your customer engagement and drives growth.

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Seguno Email Marketing

Easier email marketing newsletters, automations, and templates

Mailchimp Email SMS Marketing

Drive traffic and sales with email, SMS, and automation

Seguno Email Marketing

Easier email marketing newsletters, automations, and templates

Overview

What is Mailchimp Email SMS Marketing?

Mailchimp is a widely used email marketing and automation platform that also supports SMS campaigns. It offers advanced segmentation, A/B testing, and integrations with eCommerce platforms like Shopify.

Key Strengths:

Robust automation workflows
Advanced audience segmentation
Comprehensive analytics and reporting

What is Seguno Email Marketing?

Seguno is an email marketing app designed for Shopify stores, offering easy-to-use automation, segmentation, and campaign tools to boost sales and customer engagement.

Key Strengths:

Simple setup and user-friendly interface
Affordable pricing for small businesses
Basic automation and segmentation features

Rating

594 Reviews

8.9

715 Reviews

9.2

Pricing

Install App More info

Features

A/b testing
Email automation
Landing pages
Custom templates
Campaign types
Data insights
Pop-up forms
Segmentation targeting
Content studio
Ai improvements

Shopify integration
Back-in-stock alerts
Email automation
Canva integration
Built-in spam protection

Screenshots

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Pros

Precision-targeted emails.
Expert insights and powerful marketing CRM.
Integration with Shopify online store and POS.
Launch email automations (e.g., abandoned cart, welcome emails).
Access to creative assets in Content Studio for reuse.
AI-powered improvements with Content Optimizer.
Insights powered by data from millions of campaigns.
Pre-built pop-up forms and landing pages.
Extensive email marketing features (e.g., newsletters, SMS campaigns, promotions).

Easy to use and integrates directly with Shopify, saving time on designs and templates
Offers a wide range of features like pre-built automation series and Back in Stock restock alerts
Embedded Canva in a full-screen editor for quick and beautiful email designs
Includes built-in deliverability assistance and spam protection for secure email sending
Offers quick custom support from real email experts regardless of shop size
Supports a variety of campaign types including Abandoned cart, Browse abandonment, Drip campaigns, Newsletters, and more
Provides tools for managing campaigns like Analytics, Bulk editing, Segmentation, and Localization
Highly praised customer support, noted for being prompt, effective, and extremely helpful
Consistent updates and addition of new features

Cons

Cleverly hidden prices and overcharges reported by users.
Issues with disabling and deactivating features.
Difficulty in resolving integration problems with Shopify.
Random issues with double opt-ins overriding Shopify subscriptions.
Poor live chat support with template answers.
Faulty domain validation code.
High fees related to bot activities.
Manual efforts required due to synchronization problems.
Persistent code residues on websites post-uninstallation.
Comparatively less user-friendly than other email marketing apps.

Lacks the capability to place videos directly from a phone into emails, which can be limiting for visual products
Significant pricing jump for small businesses with gradual growth in email subscribers, making it costly for those still building their list
Only one pricing plan available, which may not be suitable for all business sizes

Launched

Nov 27, 2018

Dec 12, 2018

Developer

Built by Intuit Mailchimp

Apps:

Average Rating:

4.4

Reviews:

594

Built by Seguno

Apps:

Average Rating:

4.9

Reviews:

1,584

Make Your Choice

Install App More info View alternatives

Mailchimp vs Seguno: Shopify Email & SMS App Comparison

Mailchimp Email SMS Marketing

Seguno Email Marketing

Mailchimp Email SMS Marketing