Compare CA: Google Ads Performance Max vs AdWhatCost: Optimize your Ads

Name: AdWhatCost: Optimize your Ads
Brand: AppCommerce LLC

CA: Google Ads Performance Max

Drive traffic with Google Ads Channel & Google Shopping Feed

AdWhatCost: Optimize your Ads

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

CA: Google Ads Performance Max

Drive traffic with Google Ads Channel & Google Shopping Feed

AdWhatCost: Optimize your Ads

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

Rating

3,127 Reviews

7.4

33 Reviews

9.1

Pricing

More info

Install App More info

Features

Multi-platform integration
Performance dashboard
Automated campaigns
Conversion tracking
Ai-driven targeting
Audience optimization

Utm tracking
Purchase behavior insights
Order verification
Daily email report
Ad profitability
Performance kpis

Screenshots

CA: Google Ads Performance Max screenshot

AdWhatCost: Optimize your Ads screenshot

+ 2 more

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Pros

Helps drive traffic with Google Ads Channel & Google Shopping Feed
Allows quick setup of a single Performance Max campaign to reach a large audience
Utilizes automated, AI-driven campaigns from Google and Microsoft
Covers a broad network including both Google and Bing
Provides a dashboard for monitoring campaign metrics
Includes conversion pixel installation
Allows addition of Audience Signals to enhance campaign performance

Reliable UTM tracking for Facebook, Instagram, Meta, and TikTok Ads, even post iOS14
Fast, accurate, and verifiable account of orders placed by visitors who clicked on ads
Calculates the profitability of ads using traditional and advanced performance marketing KPIs such as ROAS, ROMI, and ACOS
Tracks orders and revenue generated by individual UTM parameter sets
Provides insights into purchase behavior of customer cohorts over time
Daily email reports about store performance

Cons

Some users feel pressured to review as part of the setup process
One user reported the app becoming paid after initially being free, without clear notification
Difficulty in accessing meaningful statistics for some users
Some users experienced technical issues and inefficiencies, suggesting the app did less than advertised
Limited effectiveness according to negative reviews

Limited to Shopify stores, may not be useful for stores on other platforms
Reliance on UTM parameters requires proper setup and management
Updates or changes in ad platforms (eg, Facebook or TikTok) might affect app’s performance or require adjustment
Could involve a learning curve to understand and utilize all KPIs and metrics effectively
Subscription costs may be a consideration for smaller businesses with limited budgets

Launched

Apr 20, 2025

Developer

Built by Shopify

Apps:

1025

Average Rating:

3.2

Reviews:

46,702

Built by AppCommerce LLC

Apps:

Average Rating:

4.4

Reviews:

Make Your Choice

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Related blog

Top 15 Advertising Apps for Shopify in 2025 | Boost Sales & Visibility

Compare CA: Google Ads Performance Max vs AdWhatCost: Optimize your Ads

CA: Google Ads Performance Max

AdWhatCost: Optimize your Ads

CA: Google Ads Performance Max