Compare Marketing+Support on WhatsApp vs WAX: marketing on WhatsApp

Name: WAX: marketing on WhatsApp
Brand: Wax IO

Marketing+Support on WhatsApp

Send abandoned cart notifications & campaigns over WhatsApp

WAX: marketing on WhatsApp

Conversational marketing on Whatsapp, the most read channel

Marketing+Support on WhatsApp

Send abandoned cart notifications & campaigns over WhatsApp

WAX: marketing on WhatsApp

Conversational marketing on Whatsapp, the most read channel

Overview

What is WAX: marketing on WhatsApp?

Wax Marketing is a WhatsApp-based marketing tool that helps businesses collect reviews, automate responses, and engage customers directly on WhatsApp.

Key Strengths:

Seamless WhatsApp integration for review collection
Automated review requests and follow-ups
Customizable review templates

Rating

1,075 Reviews

6.1

41 Reviews

9.1

Pricing

Install App More info

Features

Automated messages
Abandoned cart notifications
Custom templates
Shared team inbox
Chat widget
Whatsapp campaigns
Share widget

Automated flows
Marketing campaigns
Track conversions
Recover carts
Desktop messaging inbox
Customer journeys

Screenshots

+ 1 more

+ 1 more

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Pros

Provides chat widget & share widget for enhanced customer interaction
Enables sending abandoned cart reminders & order updates via WhatsApp
Automated WhatsApp messages can be used for upselling, feedback, and COD confirmation
Paid plans offer access to WhatsApp business API for more professional communication
Allows marketing campaigns and custom templates for tailored customer outreach
Supports sending WhatsApp messages at scale for broader reach
Shared team inbox feature helps manage all customer chats on WhatsApp business API
Useful for both automated and manual abandoned cart recovery
Capabilities to send order confirmation, order tracking, and COD notifications through WhatsApp

User-friendly interface for creating engaging marketing campaigns and tracking responses
Enables brands to run a GDPR-compliant WhatsApp marketing channel
High open rates due to the popularity of WhatsApp as a communication channel
Automated conversational flows help recover abandoned carts and remind customers for repeat purchases
Effective customer support, including immediate assistance from the support team and even the owner

Cons

Requires paid plans to access certain advanced features like WhatsApp business API
May incur additional costs for extensive use due to reliance on WhatsApp
Managing a high volume of messages could be challenging without proper team coordination

Potential risk of being restricted from WhatsApp, as mentioned by some users
Issue with re-logging into WhatsApp after initial setup, causing significant inconvenience

Launched

Apr 23, 2019

Jul 27, 2023

Developer

Built by Shopify

Apps:

1603

Average Rating:

2.7

Reviews:

45,532

Built by Wax IO

Apps:

Average Rating:

Reviews:

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Compare Marketing+Support on WhatsApp vs WAX: marketing on WhatsApp

Marketing+Support on WhatsApp

WAX: marketing on WhatsApp

Marketing+Support on WhatsApp