Yoast SEO vs SPO: Best Shopify SEO Apps Compared

Name: SPO ‑ SEO Product Optimizer
Brand: SillyCube Technology Ltd.

Are you gearing up to enhance your Shopify store's SEO and torn between choosing Yoast SEO Store Optimization or SPO SEO Product Optimizer? This comprehensive guide delves into the nuances of these two powerful Shopify apps, focusing on features, ease of use, pricing, and their impact on search engine rankings. Whether you're just starting out or looking to refine your e-commerce strategy, this comparison will equip you with the insights you need to select the optimal tool for boosting your store's visibility and performance.

Yoast SEO ‑ Store optimization

Increase organic traffic, technical SEO & get rich results!

SPO ‑ SEO Product Optimizer

Optimize SEO for Social Media. Generate Rich Results on Google

Yoast SEO ‑ Store optimization

Increase organic traffic, technical SEO & get rich results!

SPO ‑ SEO Product Optimizer

Optimize SEO for Social Media. Generate Rich Results on Google

Rating

150 Reviews

8.5

60 Reviews

7.7

Pricing

Install App More info

Features

Review app integration
Meta description templates
Structured data/schema
Technical seo
Seo title templates
Optimization overview

Content optimization
Seo tools
Customize social previews
Suggest niche keywords
Set up structured data
Bulk edit previews
Rich snippets setup
Monitoring performance

Screenshots

Yoast SEO ‑ Store optimization screenshot

+ 2 more

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Pros

Guides users through SEO best practices, reducing the guesswork involved
Continuously updated to adapt to evolving search engine algorithms
Structured data/schema output for rich result visibility
Handles technical SEO without requiring coding skills
Seamless integration with review apps
Provides templates for easily optimizing SEO titles and meta descriptions
Overview page highlights where to tweak products for maximum impact
Highly rated user support, resolving issues quickly and effectively
Useful for all team members, even those not experienced in SEO, with helpful explanations and links to more detailed articles

Optimizes social share images on various social media platforms (Facebook, Twitter, Instagram, WhatsApp, SMS)
Allows setting a promo image independently of the product or collection image
Provides keyword search volume data to discover niche keywords for increased traffic
Enables setup of rich snippets (JSON LD) for attractive search results previews
Customizes social link previews without requiring coding knowledge
Suggests niche keywords along with search volume and cost per click (CPC)
Automatically sets up structured data (JSON LD), saving time on manual study
Supports bulk editing for link previews on Facebook and Twitter
Includes comprehensive SEO tools such as bulk editing, content optimization, JSON-LD, local SEO, meta tags, metadata optimization, rich snippets, schemas, and theme optimization
Offers performance monitoring tools like analytics, audits, keyword analysis, rank tracking, testing, tracking, and website traffic metrics

Cons

Features are considered basic compared to other SEO apps
Paid version lacks some automated improvements and bulk editing features, such as for Alt tags
Perception that the app is still primarily focused on Wordpress rather than Shopify

No mention of pricing details, which could be a consideration for budget-conscious users
Potentially advanced features might require a learning curve for beginners
No explicit customer support details mentioned; unclear how responsive the support team is

Launched

Apr 19, 2025

Developer

Built by Yoast

Apps:

Average Rating:

4.3

Reviews:

150

Built by SillyCube Technology Ltd.

Apps:

Average Rating:

4.7

Reviews:

136

Make Your Choice

Install App More info View alternatives

Yoast SEO vs SPO: Best Shopify SEO Apps Compared

Yoast SEO ‑ Store optimization

SPO ‑ SEO Product Optimizer

Yoast SEO ‑ Store optimization