Compare AdWhatCost: Ad Insights & UTM vs AdScale: Facebook & Google Ads

AdWhatCost: Ad Insights & UTM

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

AdScale: Facebook & Google Ads

More sales with AI advertising on Google, Facebook & Instagram

AdWhatCost: Ad Insights & UTM

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

AdScale: Facebook & Google Ads

More sales with AI advertising on Google, Facebook & Instagram

Rating

33 Reviews

9.1

517 Reviews

7.9

Pricing

Try for Free More info

Features

Utm tracking
Purchase behavior insights
Order verification
Daily email report
Ad profitability
Performance kpis

Performance monitoring
Audience segmentation
Audience targeting
Content generation
Ai ad creation
24/7 bid optimization
Multi-platform ads
Built-in chatgpt
Budget management
Roas improvement

Screenshots

AdWhatCost: Ad Insights & UTM screenshot

+ 2 more

AdScale: Facebook & Google Ads screenshot

+ 2 more

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Pros

Reliable UTM tracking for Facebook, Instagram, Meta, and TikTok Ads, even post iOS14
Fast, accurate, and verifiable account of orders placed by visitors who clicked on ads
Calculates the profitability of ads using traditional and advanced performance marketing KPIs such as ROAS, ROMI, and ACOS
Tracks orders and revenue generated by individual UTM parameter sets
Provides insights into purchase behavior of customer cohorts over time
Daily email reports about store performance

Automates Facebook Ads and Google Ads campaigns to save time
Uses AI for ad optimization, including bid and budget management, to maximize sales
Generates high-quality text, images, and videos for ads with built-in ChatGPT
Increases sales by targeting hyper-relevant audiences and product segments
Offers 24/7 AI bid and budget optimization across ad channels to boost ROAS
Integrates with Klaviyo and Yotpo
Outstanding customer support mentioned frequently in reviews
Personalized assistance from support team members like Nadav, Nicole, and Diana
Easy-to-understand processes for users with little ad experience
Provides impactful growth in ROAS (Return on Ad Spend) for many users

Cons

Limited to Shopify stores, may not be useful for stores on other platforms
Reliance on UTM parameters requires proper setup and management
Updates or changes in ad platforms (eg, Facebook or TikTok) might affect app’s performance or require adjustment
Could involve a learning curve to understand and utilize all KPIs and metrics effectively
Subscription costs may be a consideration for smaller businesses with limited budgets

Relatively high cost mentioned by at least one user
Some users found the support unsatisfactory and unhelpful
One user reported a lack of true AI optimization, stating it simply pulls ads from Facebook without much AI involvement

Launched

Sep 05, 2021

Jul 19, 2018

Developer

Built by Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR

Apps:

Average Rating:

4.4

Reviews:

Built by AdScale

Apps:

Average Rating:

4.6

Reviews:

528

Make Your Choice

Try for Free More info

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Compare AdWhatCost: Ad Insights & UTM vs AdScale: Facebook & Google Ads

AdWhatCost: Ad Insights & UTM

AdScale: Facebook & Google Ads

AdWhatCost: Ad Insights & UTM

AdScale: Facebook & Google Ads

Rating

Rating

Pricing

Pricing

Features

Features

Screenshots

Screenshots

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Pros

Pros

Cons

Cons

Categories

Categories

Launched

Launched

Developer

Developer

Built by Bernard Sack, Dirk Rusche, Eduard Bayer, Kevin Katzke, Maximilian Wolf GbR

Built by AdScale

Make Your Choice

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