Compare ∞ Google Ads Tracking & GTM vs AdWhatCost: Optimize your Ads

Name: AdWhatCost: Optimize your Ads
Brand: AppCommerce LLC

∞ Google Ads Tracking & GTM

ServerSide Tracking for Ads by using GTM

AdWhatCost: Optimize your Ads

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

∞ Google Ads Tracking & GTM

ServerSide Tracking for Ads by using GTM

AdWhatCost: Optimize your Ads

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

Rating

241 Reviews

9.3

33 Reviews

9.1

Pricing

Install App More info

Features

One-click installation
Server-side tracking
Automated gtm setup
Dynamic re-marketing
Multiple ads conversion
Customized tracking

Utm tracking
Purchase behavior insights
Order verification
Daily email report
Ad profitability
Performance kpis

Screenshots

+ 3 more

AdWhatCost: Optimize your Ads screenshot

+ 2 more

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Pros

Allows installation of multiple tracking codes
Limitless server-side tracking capabilities
Supports Google Analytics 4 (GA4) and UET Bing Conversion Tracking
One-click installation for easy pixel management
Easy to set up Google Tag Manager and Data Layer
Enables extra customized tracking through Google Tag Manager
Automated setup for accurate Google Ads conversion tracking
Fast load and accuracy due to Data Layer automation
Great user support (as indicated by positive reviews)

Reliable UTM tracking for Facebook, Instagram, Meta, and TikTok Ads, even post iOS14
Fast, accurate, and verifiable account of orders placed by visitors who clicked on ads
Calculates the profitability of ads using traditional and advanced performance marketing KPIs such as ROAS, ROMI, and ACOS
Tracks orders and revenue generated by individual UTM parameter sets
Provides insights into purchase behavior of customer cohorts over time
Daily email reports about store performance

Cons

No reviews indicate any potential issues or drawbacks
Limited specific feedback on long-term use or edge cases

Limited to Shopify stores, may not be useful for stores on other platforms
Reliance on UTM parameters requires proper setup and management
Updates or changes in ad platforms (eg, Facebook or TikTok) might affect app’s performance or require adjustment
Could involve a learning curve to understand and utilize all KPIs and metrics effectively
Subscription costs may be a consideration for smaller businesses with limited budgets

Launched

Apr 16, 2025

Developer

Built by infinitecommerce.io

Apps:

Average Rating:

4.2

Reviews:

1,113

Built by AppCommerce LLC

Apps:

Average Rating:

4.4

Reviews:

Make Your Choice

Install App More info View alternatives

Install App More info

Compare ∞ Google Ads Tracking & GTM vs AdWhatCost: Optimize your Ads

∞ Google Ads Tracking & GTM

AdWhatCost: Optimize your Ads

∞ Google Ads Tracking & GTM