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AdWhatCost: Optimize your Ads

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

TagFly Google Ads, Tag Manager

Enhanced server-side conversion tracking for Google Ads, GA4

AdWhatCost: Optimize your Ads

Reliable UTM tracking for (Meta) Facebook Ads & TikTok Ads

TagFly Google Ads, Tag Manager

Enhanced server-side conversion tracking for Google Ads, GA4

Rating

Rating

33 Reviews
9.1
105 Reviews
8.7

Pricing

Pricing

  • $20 / Month
  • Free Plan Available
  • 10 Days Free Trial
  • $9.99-$14.99 / Month
  • Free Plan Available
  • 7 Days Free Trial

Features

Features

  • Utm tracking
  • Purchase behavior insights
  • Order verification
  • Daily email report
  • Ad profitability
  • Performance kpis
  • No site speed impact
  • Effortless setup
  • Install google tags
  • Accurate server-side tracking
  • Pre-built events

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Pros

Pros

  • Reliable UTM tracking for Facebook, Instagram, Meta, and TikTok Ads, even post iOS14
  • Fast, accurate, and verifiable account of orders placed by visitors who clicked on ads
  • Calculates the profitability of ads using traditional and advanced performance marketing KPIs such as ROAS, ROMI, and ACOS
  • Tracks orders and revenue generated by individual UTM parameter sets
  • Provides insights into purchase behavior of customer cohorts over time
  • Daily email reports about store performance
  • Seamlessly integrates Google Tag Manager, Google Analytics, Facebook, and TikTok
  • Enhanced server-side conversion tracking captures shopper behavior accurately
  • Pre-configured containers simplify setup, eliminating guesswork
  • No impact on site speed with server-side tagging
  • Comprehensive pre-built customer data and event tracking for GA4, Facebook, and TikTok
  • Effortless setup for Google Tag Manager, GA4, Facebook Pixel, and TikTok Pixel
  • Outstanding customer support as indicated by multiple positive reviews
  • App is free, providing great value without expense

Cons

Cons

  • Limited to Shopify stores, may not be useful for stores on other platforms
  • Reliance on UTM parameters requires proper setup and management
  • Updates or changes in ad platforms (eg, Facebook or TikTok) might affect app’s performance or require adjustment
  • Could involve a learning curve to understand and utilize all KPIs and metrics effectively
  • Subscription costs may be a consideration for smaller businesses with limited budgets
  • Limited user feedback due to only a few reviews
  • App's effectiveness and reliability might vary depending on specific use cases

Launched

Launched

Apr 19, 2025
Apr 19, 2025

Developer

Developer

Apps:

1

Average Rating:

4.4

Reviews:

33

Apps:

1

Average Rating:

4.9

Reviews:

105

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