Compare Swish (formerly Wishlist King) vs Ultimate Wishlist

Name: Ultimate Wishlist
Brand: Config Studio

Swish (formerly Wishlist King)

A fully customisable wishlist app assisting in conversion.

Ultimate Wishlist

Wishlist app for your customer to add their favorite item

Swish (formerly Wishlist King)

A fully customisable wishlist app assisting in conversion.

Ultimate Wishlist

Wishlist app for your customer to add their favorite item

Overview

What is Ultimate Wishlist?

Ultimate Wishlist is a Shopify app designed to improve customer experience by enabling wishlist creation, email reminders, and upsell opportunities. It emphasizes simplicity and conversion optimization.

Key Strengths:

Email reminder functionality
Upsell and cross-sell integrations
Easy-to-use interface

Rating

272 Reviews

9.2

34 Reviews

Pricing

Install App More info

Features

Theme integration
Email reminders
Klaviyo integration
Unlimited usage
Track favourite products
Customisable via shopify
Migrate existing wishlists
1-click wishlist

Social media sharing
Customizable email templates
Analytics dashboard
Customizable text
Multi-device sync
Non-english support
No-login wishlist
Product promotion insights

Screenshots

Swish (formerly Wishlist King) screenshot

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Pros

Fully customizable via the Shopify Theme Editor
Migration and import of existing wishlists from other apps
Enables customers to track favorite products and purchase when ready
Provides insights into popular products and sends wishlist related email reminders
Integrates seamlessly with all themes without popups or a generic look
Accounts are optional; start a wishlist with one click
Free setup and customizations to ensure optimal performance
Integration with Klaviyo for email reminders, as well as GA4 & Pixel for analytics
Full functionality and unlimited usage on all plans

Allows customers to create wishlists with or without registration/login, enhancing user convenience
Enables users to view their wishlist across multiple devices, providing flexibility and accessibility
Supports easy customization of text and appearance to match individual store branding
Includes strong analytics and statistics to help understand most-wanted products, improving marketing strategies
Facilitates sharing of wishlists via social media platforms and email, increasing visibility and potential customer engagement
Offers non-English language support, catering to a broader audience
Provides a customizable email template to remind customers about their wishlist items, potentially increasing sales

Cons

Requires integration with email systems like Klaviyo for sending reminders
Customization might require technical knowledge despite free support
Dependence on Shopify Theme Editor, may not be compatible with other platforms
Potential need for migration work if switching from another wishlist app

Might require additional setup or integration time for full customization within an existing store
Depending on the analytics complexity, may require some training or familiarization to fully utilize the dashboard features
Heavy reliance on social media and email sharing capabilities, which may not be preferred by all users

Launched

Nov 29, 2015

Sep 01, 2020

Developer

Built by Shopify

Apps:

9956

Average Rating:

2.2

Reviews:

521,741

Built by Config Studio

Apps:

Average Rating:

4.7

Reviews:

Make Your Choice

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Related blog

Top 11 Shopify Wishlist Apps 2025 to Increase Conversions & Customer Retention

Compare Swish (formerly Wishlist King) vs Ultimate Wishlist

Swish (formerly Wishlist King)

Ultimate Wishlist

Swish (formerly Wishlist King)