Compare eρ ‑ Facebook Pixels & CAPI vs Aimerce First‑Party Pixel

Name: Aimerce First‑Party Pixel
Brand: Aimerce

eρ ‑ Facebook Pixels & CAPI

Easy Multi Facebook Pixel & Conversions API Setup

Aimerce First‑Party Pixel

First-party pixel and server-side tracking to improve ROAS.

eρ ‑ Facebook Pixels & CAPI

Easy Multi Facebook Pixel & Conversions API Setup

Aimerce First‑Party Pixel

First-party pixel and server-side tracking to improve ROAS.

Rating

40 Reviews

7.6

60 Reviews

9.2

Pricing

Install App More info

Features

Event tracking
Product segmentation
Install multiple pixels
Manage facebook pixels
Setup conversion api
Collection segmentation
Action tracking
Accurate event tracking

Visitor tracking
Server-side tracking
Session enrichment
One-click integration
Audience building
Klaviyo integration
Customer journey
Durable id
Meta ads integration
Cart abandonment emails

Screenshots

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Pros

Easy multi Facebook Pixel and Conversions API setup
Ideal for merchants looking to optimize Facebook and Instagram ads
Supports the installation and management of multiple Facebook Pixels on the store
Allows precise tracking by segmenting Facebook Pixels by products and collections
Enables tracking of all actions and events visitors take on the website, including checkout
Ensures accurate event tracking for optimized ads

Captures data lost to ad blockers, iOS updates, and browser tracking
Extends visitor tracking from 7 days (or 24 hours for ads) to a full year with Durable ID
Provides richer data on returning visitors and a complete customer journey
One-click integration with Klaviyo and Meta ads, improving ease of use
Server-side tracking enriches first-party data
Helps increase email campaign revenue and ad ROAS (Return on Ad Spend)
Improves identification of website traffic over time and across sessions
Enhances capabilities for sending cart abandonment emails via Klaviyo
Facilitates audience building with one-click Meta Event Manager integration
Supports a better understanding of customer behaviors with fully owned first-party data

Cons

The process might still be complex for beginners who are not familiar with Pixels and API
Dependency on Facebook's platform may pose challenges if there are changes or issues with Facebook's services
The app's true effectiveness may require additional configuration and constant monitoring
Limited information provided on customer support availability and responsiveness
Potential compatibility issues with certain website themes or existing plugins

Implementation depends heavily on the compatibility and existing infrastructure of the website
Reliance on first-party data may require existing robust data management practices
Setup and configuration might be complex for those unfamiliar with server-side tracking
May involve additional costs for enterprises using advanced features or requiring premium support
Depends on external platforms (Klaviyo and Meta ads) for full utilization

Launched

Oct 02, 2023

Apr 18, 2024

Developer

Built by Easy Ads

Apps:

Average Rating:

4.3

Reviews:

351

Built by Aimerce

Apps:

Average Rating:

Reviews:

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Compare eρ ‑ Facebook Pixels & CAPI vs Aimerce First‑Party Pixel

eρ ‑ Facebook Pixels & CAPI

Aimerce First‑Party Pixel

eρ ‑ Facebook Pixels & CAPI