Compare Swish (formerly Wishlist King) vs Mst: Wishlist + Marketing flow

Name: Mst: Wishlist + Marketing flow
Brand: Shopify

Swish (formerly Wishlist King)

A fully customisable wishlist app assisting in conversion.

Mst: Wishlist + Marketing flow

Feature-packed wishlist. Multiple wishlists, guest wishlist

Swish (formerly Wishlist King)

A fully customisable wishlist app assisting in conversion.

Mst: Wishlist + Marketing flow

Feature-packed wishlist. Multiple wishlists, guest wishlist

Rating

282 Reviews

9.2

154 Reviews

8.9

Pricing

Install App More info

Features

Theme integration
Email reminders
Klaviyo integration
Unlimited usage
Track favourite products
Customisable via shopify
Migrate existing wishlists
1-click wishlist

Responsive design
Easy setup
Guest wishlist
Multiple wishlists
Share wishlist
Fully customizable
Variant support
Unlimited items
Shopify theme 2.0
Ajax add-to-wishlist

Screenshots

Swish (formerly Wishlist King) screenshot

+ 7 more

Mst: Wishlist + Marketing flow screenshot

+ 1 more

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Pros

Fully customizable via the Shopify Theme Editor
Migration and import of existing wishlists from other apps
Enables customers to track favorite products and purchase when ready
Provides insights into popular products and sends wishlist related email reminders
Integrates seamlessly with all themes without popups or a generic look
Accounts are optional; start a wishlist with one click
Free setup and customizations to ensure optimal performance
Integration with Klaviyo for email reminders, as well as GA4 & Pixel for analytics
Full functionality and unlimited usage on all plans

Allows users to save favorite products for future purchase
Supports creating and managing multiple wishlists
Option to create wishlists for guest users
Easy sharing of wishlists with others
Fully customizable 'My Wishlist' page to match store themes
Works responsively on both desktop and mobile devices
No limit on the number of items in a wishlist
Fixed flat cost per month
Supports adding each variant in a wishlist
Compatible with Shopify Theme 20
Offers one-click add to wishlist functionality without page redirects
Highly customizable and great support as per user reviews

Cons

Requires integration with email systems like Klaviyo for sending reminders
Customization might require technical knowledge despite free support
Dependence on Shopify Theme Editor, may not be compatible with other platforms
Potential need for migration work if switching from another wishlist app

Launched

Nov 29, 2015

Aug 04, 2014

Developer

Built by Shopify

Apps:

18875

Average Rating:

2.4

Reviews:

770,414

Built by Shopify

Apps:

18875

Average Rating:

2.4

Reviews:

770,414

Make Your Choice

Install App More info View alternatives

Related blog

Top 11 Shopify Wishlist Apps 2025 to Increase Conversions & Customer Retention

Compare Swish (formerly Wishlist King) vs Mst: Wishlist + Marketing flow

Swish (formerly Wishlist King)

Mst: Wishlist + Marketing flow

Swish (formerly Wishlist King)