Swatch King vs Varia Variants: Best Shopify Apps for Product Options

Name: Varia ‑ variants on collection
Brand: Gravity Software

Compare Swatch King and Varia Variants for Shopify: features, pricing, and customization. Choose the best app to enhance your store's product variants! Are you looking to improve your Shopify store's product customization options but unsure which app—Swatch King or Varia Variants—is right for you? This comparison breaks down their features, pricing, and usability to help you decide.

Color Swatch King: Variants

Group Products as Variants, Swatches on Collection Page & more

Varia ‑ variants on collection

Show variants on collection pages as separate products

Color Swatch King: Variants

Group Products as Variants, Swatches on Collection Page & more

Varia ‑ variants on collection

Show variants on collection pages as separate products

Overview

What is Color Swatch King: Variants?

Swatch King is a Shopify app that enables merchants to add color swatches, image variants, and dropdown options to product pages, enhancing visual appeal and customer experience.

Key Strengths:

Easy-to-use drag-and-drop interface
Supports unlimited swatches and variants
Mobile-responsive design

What is Varia ‑ variants on collection?

Varia Variants is a Shopify app designed to simplify product variant management by offering bulk editing, advanced filtering, and seamless integration with Shopify themes.

Key Strengths:

Bulk variant creation and editing
Advanced filtering for large catalogs
Compatible with most Shopify themes

Rating

1,657 Reviews

9.6

39 Reviews

7.7

Pricing

Install App More info

Features

Seo-friendly urls
Color swatch slider
Variant image swatch
Confirm size selection
Bulk upload swatches
Combine product variations
Sync with shopping feeds
Collection page variants
Hide out-of-stock

Show variants separately
Link variants to product
Assign variants manually
Infinite scroll collections

Screenshots

+ 1 more

Varia ‑ variants on collection screenshot

+ 2 more

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Pros

Combines product variations listings like colors & materials for a higher converting customer experience
Provides SEO-friendly URLs for variant listings aiding in marketing & analytics
Easy synchronization with Facebook/Google Shopping Feed and Amazon Sales Channel
Allows the display of variants separately on collection pages for accurate search and filter
Features a wide range of enhancements like Color Swatch Slider, Variant Image Swatch, Hide Out of Stock, and Confirm Size Selection
Supports bulk upload of swatches and groups via CSV & API
Extensive customization options available
Highly responsive and efficient support team with quick issue resolution
Users have consistently praised support team members for their helpfulness and efficiency
Positive customer feedback regarding the app’s impact on product page design and user experience
Supports 100+ variants, low stock alerts, and other useful features

Shows variants on collection pages as separate products, enhancing product visibility
Allows customization on which variants to display in specific collections, improving merchandising strategy
Improves browsing experience by presenting all product variant options (style, color, size) directly on the collection page
Potential to boost sales by promoting all available product variants
Automatic or manual assignment of variants to collections, offering flexibility
Enables splitting of products by variants on preferred collections
Includes integrated infinite scroll feature, eliminating the need for page links and providing a seamless browsing experience

Cons

Initial response from support team can be slow, especially during weekends
Some users experienced critical functionality issues such as customers being unable to add the correct product to the basket
Minor problems with display alignment of product images on collections page

Potential for overcrowded collection pages, leading to a cluttered browsing experience
May require ongoing management to ensure variants are appropriately displayed, adding to admin workload
Could confuse customers if not clearly indicating that variants are part of a single product
Performance impact on loading times for large numbers of product variants on a single collection page
Needs thorough configuration to avoid duplicate or excessive product listings

Launched

Jul 22, 2019

Mar 31, 2019

Developer

Built by StarApps Studio

Apps:

Average Rating:

4.6

Reviews:

2,259

Built by Gravity Software

Apps:

Average Rating:

4.2

Reviews:

297

Make Your Choice

Install App More info View alternatives

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Frequently Asked Questions (FAQ)

Which app is easier to set up—Swatch King or Varia Variants?

Swatch King is known for its intuitive drag-and-drop interface, making it easier for beginners to set up quickly.
Does Varia Variants support bulk editing?

Yes, Varia Variants specializes in bulk editing, making it ideal for stores with large product catalogs.
Can Swatch King handle image-based swatches?

Yes, Swatch King allows merchants to use images, colors, or text for swatches, offering flexibility in product displays.
Which app is more affordable?

Pricing varies based on features and store size. Swatch King offers tiered plans, while Varia Variants has a flat-rate pricing model.
Do these apps work with all Shopify themes?

Both apps are compatible with most Shopify themes, but it's recommended to check theme-specific documentation for optimal performance.

Swatch King vs Varia Variants: Best Shopify Apps for Product Options

Color Swatch King: Variants

Varia ‑ variants on collection

Color Swatch King: Variants