Compare shopstar: Influencer Marketing vs Paid Marketing by Shoelace

Name: Paid Marketing by Shoelace
Brand: Shopify

shopstar: Influencer Marketing

Buy now Post later; Say goodbye to influencers payments/gifts

Paid Marketing by Shoelace

Tech-enabled paid advertising with expert support

shopstar: Influencer Marketing

Buy now Post later; Say goodbye to influencers payments/gifts

Paid Marketing by Shoelace

Tech-enabled paid advertising with expert support

Rating

24 Reviews

8.2

407 Reviews

7.2

Pricing

Install App More info

Features

Sales tracking
Ai insights
Customer data
Referral sales
Ugc drive
No commissions
Influencer sourcing
Profitable collaborations
Customer ltv boost
Licensed videos
Marketplace

Shopify integration
Ad campaign creation
Ad campaign optimization
Ad campaign management
Paid social ads
Paid search ads

Screenshots

shopstar: Influencer Marketing screenshot

+ 1 more

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Pros

Secured ROI on influencer marketing without paying commissions or gifting products
AI-driven analytics powered by ChatGPT to optimize influencer collaborations
Ability to earn profits on products bought by influencers
Reach new customers through influencer followers, boosting customer LTV
Download and commercially use authentic branded content created by influencers
Gain data insights into customers' social media profiles for better targeting
Access to a marketplace to welcome new customers

Blends creativity and technology for optimized paid advertising
Expert support from growth marketing managers
Seamless workflow with direct integration in Shopify admin
No impact on the speed of the online store
Capability to run paid social ads on Facebook, Instagram, and more
Ability to run paid search ads on Google Ads
Focus on discovering profitable growth for businesses

Cons

Potential privacy concerns with uncovering customers' social media profiles
Dependency on AI recommendations which might not always align with human judgment
Limited human interaction and relationship building with influencers due to automated systems
Risk of unreliable or fluctuating influencer performance affecting overall ROI
Might be less appealing to influencers who expect traditional payments or gifts

Dependent on the quality and expertise of the growth marketing managers
May require a significant budget for effective paid advertising campaigns
Potential for limited customization based on Shopify's integration constraints
Success might vary based on the business niche and industry
Possible lack of in-depth analytics directly within the app
Overreliance on external ad platforms like Facebook and Google

Launched

Feb 12, 2023

Aug 25, 2015

Developer

Built by Vetch

Apps:

Average Rating:

Reviews:

Built by Shopify

Apps:

1381

Average Rating:

Reviews:

41,826

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Related blog

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Compare shopstar: Influencer Marketing vs Paid Marketing by Shoelace

shopstar: Influencer Marketing

Paid Marketing by Shoelace

shopstar: Influencer Marketing