ReelUp vs Novel: Best Shoppable Video Apps for Shopify

Compare ReelUp vs Novel for Shopify: Shoppable videos and UGC features analyzed. Discover the best app for your e-commerce growth now!

When it comes to enhancing your Shopify store with shoppable videos and user-generated content, choosing the right app can make all the difference. In this guide, we’ll compare ReelUp Shoppable Videos & Reels with Novel Shoppable Video & UGC, assessing their features, ease of use, pricing, and integration capabilities. Whether you're new to e-commerce or a seasoned merchant looking to boost engagement and sales, understanding the strengths and limitations of each app will help you select the best solution to elevate your store's storytelling and shopping experience.

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ReelUp‑Shoppable Videos+ Reels

Improve conversions with Instagram reels, TikTok videos & UGC

Novel Shoppable Video & UGC

Video for conversion: Shoppable Video, UGC, TikTok, Reels.

ReelUp‑Shoppable Videos+ Reels

Improve conversions with Instagram reels, TikTok videos & UGC

Novel Shoppable Video & UGC

Video for conversion: Shoppable Video, UGC, TikTok, Reels.

Rating

298 Reviews

9.3

35 Reviews

9.1

Pricing

Install App More info

Features

Autoplay video carousel
Instagram-style stories
One-click ugc import
Multi-currency integration
Shoppable video import
Zero load impact

Real-time analytics
Shoppable video integration
Flexible design layout
Cross-platform video upload
Optimized page speed

Screenshots

ReelUp‑Shoppable Videos+ Reels screenshot

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Pros

Easily import videos from TikTok and Instagram
Allows showcasing of shoppable videos on the store
Provides various eye-catching widgets such as autoplay video carousels and Instagram-style stories
Zero impact on page loading speed
Google insights & GT-Metrix tested: doesn't affect store speed
Natively embeds videos in autoplay mode across all devices
Single-click import for existing UGC videos from Instagram and TikTok
Seamlessly integrates with Shopify multi-currency and Geolocation app
Increases time spent by users on the store, improving SEO
High customer satisfaction with excellent customer service

Optimizes conversion, improving time on site and increasing average order value (AOV)
Easily add shoppable video to any page to increase conversion rate
Flexible and customizable video layouts to match brand identity
Embed shoppable video on any storefront page (Shopify 10 and 20 compatible)
Customize brand elements like layout, color, and typography
Ability to connect to TikTok & Instagram or upload videos directly from your device
Real-time analytics for measuring engagement and performance data
Optimized page speed that doesn't slow down your website

Cons

Potential initial learning curve for new users
Dependency on high-quality video content to be effective
May require ongoing management to keep video content fresh and engaging
Limited feedback on long-term performance and scalability from reviews

Launched

Mar 31, 2025

Developer

Built by ReelUp LTD.

Apps:

Average Rating:

Reviews:

298

Built by Novel

Apps:

Average Rating:

4.8

Reviews:

Make Your Choice

Install App More info View alternatives

Install App More info

ReelUp vs Novel: Best Shoppable Video Apps for Shopify

ReelUp‑Shoppable Videos+ Reels

Novel Shoppable Video & UGC

ReelUp‑Shoppable Videos+ Reels