Power Tools vs Easy Tag: Shopify Tag Apps Compared

Name: Easy Tag ‑ GTM &amp; Data Layer
Brand: TAGinstall

Are you managing a Shopify store and trying to decide between Power Tools Bulk Edit Tags and Easy Tag (GTM & Data Layer) for optimizing your Shopify tags? In this comprehensive comparison, we’ll delve into the features, usability, pricing, and compatibility of Power Tools Bulk Edit Tags vs Easy Tag, helping you determine which app best meets your store's needs. Whether you’re looking for efficient bulk editing capabilities or enhanced tag management for data layering, this guide will provide the insights you need to enhance your Shopify experience and improve your store's performance.

Power Tools Bulk Edit Tags

Quickly add, remove or replace your product tags in bulk

Easy Tag ‑ GTM & Data Layer

Pre-built Data Layer for Google Tag Manager & 60+ tags

Power Tools Bulk Edit Tags

Quickly add, remove or replace your product tags in bulk

Easy Tag ‑ GTM & Data Layer

Pre-built Data Layer for Google Tag Manager & 60+ tags

Overview

What is Power Tools Bulk Edit Tags?

Power Tools Bulk Edit Tags is a Shopify app designed to help merchants quickly edit, add, or remove tags in bulk. It simplifies product organization and improves store navigation.

Key Strengths:

Bulk tag editing for faster workflow
Advanced filtering and search options
User-friendly interface

What is Easy Tag ‑ GTM & Data Layer?

Easy Tag GTM is a Shopify app focused on bulk tag management with seamless Google Tag Manager (GTM) and data layer integration for advanced tracking.

Key Strengths:

Advanced GTM and data layer compatibility
Bulk tag editing with automation features
Detailed analytics for tracking tag performance

Rating

126 Reviews

9.1

103 Reviews

9.1

Pricing

Install App More info

Features

Bulk add tags
Bulk remove tags
Speed tag feature
Tag by collections
Tag by descriptions
Sync product tags

Quick installation
Pre-built data layer
Improved data accuracy
Optimised for speed
Ready-made tags

Screenshots

+ 6 more

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Pros

Saves hours of workload by allowing bulk tag edits
Easily add, remove, and sync product tags
Supports adding tags by collections, existing tags, or product descriptions
Bulk deletion of tags in a single click
No need for manual editing in spreadsheets
Speed Tag feature for quick tagging by selecting from a product list
Efficient modification of tags across entire collections

Simple, fast, and accurate implementation of Google Tag Manager
Ensures data is gathered and reported correctly, reducing guesswork
Improves data accuracy
Quick and easy to install
Optimized for speed
Saves days of work
Pre-built data layer with all e-commerce events (eg, purchase, addToCart)
Over 50 ready-made tags for various platforms (eg, GA4, Google Ads, Facebook, Pinterest)
Positive user review indicating life-saving utility and effective support

Cons

Limited functionality beyond tag editing, might be too specialized for some users
Potential learning curve for new users not familiar with bulk editing features
Dependency on specific tag structures; might need initial setup and organization
Bulk operations can be risky if not carefully monitored (eg, accidental deletions)

Limited user reviews to gauge broader consensus
No mention of pricing or potential costs
No detailed documentation or tutorial information referenced

Launched

Nov 19, 2013

Nov 17, 2020

Developer

Built by Power Tools

Apps:

Average Rating:

4.8

Reviews:

484

Built by TAGinstall

Apps:

Average Rating:

4.8

Reviews:

103

Make Your Choice

Install App More info View alternatives

Power Tools vs Easy Tag: Shopify Tag Apps Compared

Power Tools Bulk Edit Tags

Easy Tag ‑ GTM & Data Layer

Power Tools Bulk Edit Tags