Omnisend vs ActiveCampaign: Best Email & SMS for Shopify

Name: ActiveCampaign Email Marketing
Brand: ActiveCampaign

Are you looking to supercharge your Shopify store with a robust email and SMS marketing solution but are unsure whether to choose Omnisend or ActiveCampaign? In this comprehensive comparison, we delve into the unique features, pricing structures, and integration capabilities of Omnisend and ActiveCampaign, two of the leading email marketing apps tailored for Shopify users. Whether you are looking to enhance customer engagement, streamline your marketing efforts, or boost conversion rates, this guide will equip you with the insights needed to make an informed decision on the best platform to complement your e-commerce strategy.

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

ActiveCampaign Email Marketing

Grow your business with email marketing, automation, and CRM

Omnisend Email Marketing & SMS

Drive sales with email marketing, newsletters, SMS, and popups

ActiveCampaign Email Marketing

Grow your business with email marketing, automation, and CRM

Rating

6,175 Reviews

9.1

392 Reviews

1.9

Pricing

Install App More info

Features

Abandoned cart recovery
Personalized emails
Exit-intent popups
Email marketing automation
Campaign analytics
Spin-to-win games
Sms campaigns
Landing pages
Ready-made templates
Welcome workflows
Signup forms
Automated segmentations

Marketing automation
Shopify integration
Lead generation
Sms marketing
Product reviews
Abandoned cart
Email nurturing
Cross-sell automations
Email designer

Screenshots

Omnisend Email Marketing & SMS screenshot

+ 2 more

ActiveCampaign Email Marketing screenshot

+ 1 more

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Pros

Packed with features making it easy to grow email lists with landing pages & popups
Hundreds of pre-made email templates, eliminating the need for coding
Personalized emails for effective abandoned cart & welcome automation workflows
24/7 email & live chat support for all users, including free plan users
Seamless integration with Shopify
Detailed metrics and analytics showing app’s impact on revenue
Extremely user-friendly for beginners
High-quality educational resources and marketing blogs
Effective customer support, frequently praised in user reviews
Includes additional features like exit-intent popups, spin-to-win, and product reviews

Comprehensive marketing automation tools to drive revenue with welcome emails, abandoned cart winback emails, post-purchase product review requests, and more
Integration with Shopify for seamless connection with the entire product catalog
User-friendly email designer for creating professional, personalized emails based on shopping behaviors and interests
Capability to automatically trigger abandoned cart email automations, increasing checkout rates
Effective in converting one-time buyers into repeat customers using up and cross-sell automations
Ability to send personalized SMS discounts based on past purchase behavior

Cons

Interface might not be the most intuitive initially
Issue reported with coupons having dark backgrounds causing date visibility problems
Reports of unapproved widgets being added to product pages affecting conversions
Perceived high increase in subscription prices
Restrictions in the free version such as inability to remove the watermark, leading to reduced professionalism
Confusing refund policy and complaints of poor handling of refunds
User complaints about non-responsive customer support, particularly regarding unresolved technical issues
Problems with the definition of 'unlimited' services causing disruptions
Complaints about being charged monthly despite low or no usage of services
Issues with SMS functionality, such as not providing dedicated toll-free numbers and delays in purchasing credits

Some users may find the initial setup and learning curve challenging without prior experience in marketing automation
The pricing structure might be steep for small businesses or start-ups
Occasional reports of system bugs and reliability issues
Limited customization options for advanced users wanting more flexibility in email design

Launched

Mar 09, 2014

Feb 23, 2012

Developer

Built by Omnisend

Apps:

Average Rating:

4.7

Reviews:

6,175

Built by ActiveCampaign

Apps:

Average Rating:

4.4

Reviews:

392

Make Your Choice

Install App More info View alternatives

Omnisend vs ActiveCampaign: Best Email & SMS for Shopify

Omnisend Email Marketing & SMS

ActiveCampaign Email Marketing

Omnisend Email Marketing & SMS