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Nabu: Google Ads Retargeting

One-click implementation of the Google Retargeting pixel.

ᵗᵖ Google Ads, Ga4 & GTM

Track Google Ads conversions effortlessly; no coding or theme changes needed.

Nabu: Google Ads Retargeting

One-click implementation of the Google Retargeting pixel.

ᵗᵖ Google Ads, Ga4 & GTM

Track Google Ads conversions effortlessly; no coding or theme changes needed.

Rating

Rating

105 Reviews
8
39 Reviews
8

Pricing

Pricing

  • $19.99 / Month
  • Free Plan Available
  • 7 Days Free Trial
  • Free App
  • Free Plan Available

Features

Features

  • No coding required
  • 1-click installation
  • Easy integration
  • Dynamic ads
  • Automatic retargeting
  • Product info sync
  • Multiple account management
  • Shopper segmentation
  • Effortless conversion tracking
  • Advanced server-side tracking
  • Custom conversion events

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Pros

Pros

  • One-click installation simplifies the setup process
  • Automatically updates Google Ads retargeting code
  • Eliminates the need for manual coding and editing theme files
  • Runs dynamic ads on the Google Display Network based on user behavior
  • Pulls product images, prices, and other information from Google Merchant Center
  • Automatically creates retargeting audiences in Google Ads
  • No technical background required
  • Simplifies Google Ads conversion tracking without altering the Shopify theme or coding.
  • Provides accurate conversion data by avoiding duplicated or missed conversions through advanced server-side tracking.
  • Enhances customer privacy protection with Google enhanced conversion.
  • Supports management of Google tracking pixels in multiple accounts.
  • Allows for customized conversion event creation.
  • Enables segmentation of shoppers by purchase frequency and interests for targeted advertising.
  • Tracks key event tracking like View Content, Add to Cart, Initial Checkout, and Purchase.
  • Facilitates easy setup and tracking with no need for changes to Shopify theme or code.

Cons

Cons

  • Dependence on the app for updates means less control over the code
  • Users must trust the app to accurately sync with Google Merchant Center
  • Limited customization options might be a concern for advanced users
  • Potential issues if the app fails to keep up with frequent Google Ads updates
  • Limited to users with access or necessity for multiple Google Ads accounts.
  • May require a learning curve for users new to conversion tracking and audience segmentation.
  • Relies heavily on server-side tracking, which might not be suitable for all users' setups.

Launched

Launched

Oct 24, 2017
Apr 22, 2025

Developer

Developer

Apps:

5

Average Rating:

3.7

Reviews:

1,070

Apps:

16460

Average Rating:

2.4

Reviews:

529,604

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