ᵗᵖ Google Ads, Ga4 & GTM

Develop by Shopify

Free plan available

Track Google Ads conversions effortlessly; no coding or theme changes needed.

Multiple account management

Shopper segmentation

Effortless conversion tracking

Advanced server-side tracking

Custom conversion events

About ᵗᵖ Google Ads, Ga4 & GTM

Launched Apr 22, 2025

Built by Shopify

Address

1925 Century Park E, Suite 1700, Los Angeles, CA, 90067, US

Website Support Portal Privacy policy Tutorial FAQ Document

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Description

Server-side Google Tracking: Multi Google Pixels, Remarketing via Google Tag Manager -GTM, Analytics

With Omega Pixel Trakpilot: Easy Google Ads, GA4 tracking, Ads Remarketing via Google Tag Manager (GTM) and Server-side tracking in a few clicks—no coding. Get precise conversion data to optimize campaigns, boost ROI, ROAS, and lower CPA. Use ROI Optimize for deep buyer, order, and product analytics. Privacy-first data capture with full GDPR (Enhanced Conversions). Seamless Google Pixel and server-side integration. Build precise audiences & retarget with powerful Google tracking and targeting

Multi-account Ads tracking for Google Pixel, custom events: RC/FC purchases
Real-time Analytics Dashboards: Buyer, Order, Order Journey & Product insights
Support Post-Purchase Conversion Upsell, Track Shipping & Taxes accurately
Check key compliance items to boost ROI, avoid suspension & unlock features
Easy setup, no technical background required, no code or theme edits, just click

Pros

Simplifies Google Ads conversion tracking without altering the Shopify theme or coding.
Provides accurate conversion data by avoiding duplicated or missed conversions through advanced server-side tracking.
Enhances customer privacy protection with Google enhanced conversion.
Supports management of Google tracking pixels in multiple accounts.
Allows for customized conversion event creation.
Enables segmentation of shoppers by purchase frequency and interests for targeted advertising.
Tracks key event tracking like View Content, Add to Cart, Initial Checkout, and Purchase.
Facilitates easy setup and tracking with no need for changes to Shopify theme or code.

Cons

Limited to users with access or necessity for multiple Google Ads accounts.
May require a learning curve for users new to conversion tracking and audience segmentation.
Relies heavily on server-side tracking, which might not be suitable for all users' setups.

Top Helpful Reviews

True Insights

Oct 15, 2025 on Shopify

Guter Support bei der Ersteinrichtung - teilweise bessere Messung der Conversions als bei Analytics :-)

VERGE

Sep 24, 2025 on Shopify

Great experience so far. Only been used for a few weeks, but it's a very informative tool to have. Recommended.

Instawall

Sep 22, 2025 on Shopify

Trakpilot maakt conversietracking in mijn Shopify-store heel makkelijk en betrouwbaar. Installeren was zo gedaan en de data klopt. Ideaal om campagnes goed te meten en optimaliseren.

Schlaf Schön

Sep 04, 2025 on Shopify

The setup is very professional and has easy step-by-step instructions. I also sincerely thank you for the quick and real-time support.

Store Birk

Aug 06, 2025 on Shopify

Great service, thank you Tracy, she helped me with total patience from start to finish! Excellent tracking!

Southern Bell Brands

Jul 26, 2025 on Shopify

Niel & Ben did an INCREDIBLE Job setting up my Google Pixel with Omega. They are very responsive and knowledgeable. Highly Recommend!

dare2live.nl

Jul 21, 2025 on Shopify

Super geholpen met het controleren van de pixel zodat alles goed kwam te staan. En bovendien super snel! Gaan nu kijken hoe het werkt maar lijkt veelbelovend. Thanx Tracy!

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