Compare Marsello: Loyalty, Email, SMS vs ethos: Loyalty Rewards Program

Name: ethos: Loyalty Rewards Program
Brand: Shopify

Marsello: Loyalty, Email, SMS

Customer loyalty software. Rewards, points, VIP tiers, & more

ethos: Loyalty Rewards Program

Loyalty app for Shopify: points, VIP tiers, referrals, exclusive content.

Marsello: Loyalty, Email, SMS

Customer loyalty software. Rewards, points, VIP tiers, & more

ethos: Loyalty Rewards Program

Loyalty app for Shopify: points, VIP tiers, referrals, exclusive content.

Rating

165 Reviews

6.4

21 Reviews

9.1

Pricing

Install App More info

Features

Marketing automation
Vip tiers
Product recommendations
Custom rewards
No-code setup
Email campaigns
Referral programs
Pos integration
Customer insights
Advanced reporting
Welcome emails
Sms campaigns
Abandoned cart emails
Points rewards
Drip campaigns
Social media integrations

Vip tiers
Points system
Referral rewards
Customer acquisition
Brand ambassadors
Exclusive content
Contests and polls
Birthday gifts

Screenshots

+ 3 more

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Pros

Helps brands launch a world-class loyalty & rewards program
Works seamlessly with Shopify and existing POS systems
Enables acquisition of loyalty members through points, rewards, discounts, VIP tiers, and referrals
Offers powerful email marketing and SMS campaign tools
Uses sales data from POS & Shopify for marketing insights
Integrated loyalty rewards and marketing automation tools
Provides insights into customer behavior to improve marketing decisions
Allows design and launch of an omnichannel loyalty program with no coding required
Enhances customer growth with email campaigns, automations, and notifications
Creates a seamless loyalty experience by connecting eCommerce & POS systems
Increases customer retention with customizable rewards, points, and VIP tiers
Includes advanced reporting tools to review which tactics deliver the best results

Quick and easy setup, allowing brands to launch a loyalty program in minutes.
Comprehensive features including points, VIP tiers, exclusive content, contests, polls, and birthday gifts.
Allows not-yet-customers to join before purchasing, turning them into loyal buyers.
Built-in acquisition tools to drive referrals and grow the customer base.
Replaces multiple standalone apps for referrals, contests, and polls.
Highly responsive and proactive customer service with regular follow-ups.
Adaptability to brand feedback, with updates and development tailored to client needs.
Seamless integration with other apps like Judge.me without causing design issues or conflicts.
Genuine personal support from the ethos team, creating a true partnership rather than a vendor relationship.
Ideal for brands that care about aesthetic and details, keeping the customer experience minimally intrusive.

Cons

Limited to integration primarily with Shopify and existing POS systems, which may exclude non-Shopify users
Potential complexity in setting up and managing various marketing tools and campaigns
Possibly high learning curve for users unfamiliar with loyalty programs and marketing automation
Additional costs for SMS campaigns may impact budget

Limited user reviews available, making a broader evaluation less comprehensive.
No explicit mention of pricing information; cost may be a factor for some brands.

Launched

May 28, 2017

Oct 13, 2025

Developer

Built by Shopify

Apps:

17519

Average Rating:

2.5

Reviews:

715,725

Built by Shopify

Apps:

17519

Average Rating:

2.5

Reviews:

715,725

Make Your Choice

Install App More info View alternatives

Install App More info

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Compare Marsello: Loyalty, Email, SMS vs ethos: Loyalty Rewards Program

Marsello: Loyalty, Email, SMS

ethos: Loyalty Rewards Program

Marsello: Loyalty, Email, SMS