Compare Littledata ‑ The Data Layer vs Data Feed Watch Shopping Feeds

Name: Data Feed Watch Shopping Feeds
Brand: Shopify

Littledata ‑ The Data Layer

Boost campaign performance in Google, Meta and Klaviyo

Data Feed Watch Shopping Feeds

Product feeds for Google Shopping, Facebook feed, Bing & more

Littledata ‑ The Data Layer

Boost campaign performance in Google, Meta and Klaviyo

Data Feed Watch Shopping Feeds

Product feeds for Google Shopping, Facebook feed, Bing & more

Rating

127 Reviews

8.3

331 Reviews

7.3

Pricing

Install App More info

Features

Server-side tracking
Accurate data
First-party data
Marketing attribution
Checkout tracking
Higher performing campaigns
Opted-in targeting
Tracking upgrade
Abandoned cart flows
Ad algorithm focus
Conversions api events
Ga4 enhancement
Recurring orders

Inventory management
Custom labels
Pre-loaded templates
Product feed creation
Datafeed error fixing
Text ads automation
Over 2,000 integrations

Screenshots

+ 1 more

Data Feed Watch Shopping Feeds screenshot

+ 3 more

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Pros

Pioneers server-side tracking for Shopify, enhancing data reliability
Integrates first-party customer data into major analytics and ad platforms including Google Analytics, Google Ads, Meta Ads (Facebook and Instagram), TikTok, Pinterest, and Klaviyo
Improves marketing attribution, leading to better-performing campaigns
Helps Klaviyo users increase revenue from the same flows by identifying opted-in customers for targeting
Offers tracking upgrade over Google & YouTube Sales Channel for GA4
Doubles revenue from abandoned cart flows in Klaviyo with better flow triggers
Enables ad algorithms to focus on high-converting customers by matching Shopify revenue
Sends full-funnel events via Conversions API (CAPI) for more targeted ads
Enhances Google Analytics (GA4) by tracking checkout steps and recurring orders
Designed for data experts, making it easy to get accurate data
Exceptional tech support, with specific mention of responsiveness and problem-solving skills

Supports a wide range of channels and marketplaces (Google Shopping, Facebook Ads, Pinterest, TikTok, Bing Ads, Amazon, and 2,000+ channels)
Pre-loaded product feed templates make it easy to map each channel’s requirements without needing developers or coding
Automatically populate product data feeds with done-for-you mapping templates
Inventory management allows products to be paused or excluded when stocks run low
Custom labels help group products for smart bidding, such as bestsellers or promotions
Capability to create Google & Bing Text Ads straight from the feed, requiring no additional writing
Exceptional customer support that is quick, responsive, and helpful
Chat support directly resolves issues, saving time and effort

Cons

May cause issues with attribution, potentially skewing CPC & Organic traffic data
Users have reported that the support team may not always acknowledge issues promptly
May require constant monitoring of attribution graphs and reporting to catch inconsistencies
Not a foolproof data solution as claimed; effectiveness can vary

Chat system can sometimes be difficult to navigate, making it challenging to get through to an actual person
Occasional reliance on automated responses and links during initial support interactions

Launched

Jan 08, 2017

Apr 11, 2013

Developer

Built by Shopify

Apps:

18624

Average Rating:

2.4

Reviews:

765,189

Built by Shopify

Apps:

18624

Average Rating:

2.4

Reviews:

765,189

Make Your Choice

Install App More info View alternatives

Compare Littledata ‑ The Data Layer vs Data Feed Watch Shopping Feeds

Littledata ‑ The Data Layer

Data Feed Watch Shopping Feeds

Littledata ‑ The Data Layer