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Pros
Pros
Reduces pre-purchase incentives, which can help maintain profit margins
Encourages shoppers to complete purchases by showing CashBack eligibility throughout the journey
Multiple redemption options post-purchase, including gift cards and cash, providing flexibility to shoppers
Loyal shoppers can earn bonus values on gift cards, which encourages repeat business
Selective discounting ensures that only shoppers who need discounts to convert receive them, optimizing revenue
Potential to recapture revenue from shoppers who do not redeem their cashback
Integrated with various platforms including ads, on-site popups, email, SMS, and influencers
Customizable promotions with options for sitewide or URL-based campaigns
Segments customers using URL-based CashBack with tools for A/B testing
Ability to manually create or suspend CashBacks to suit individual shopper situations
Transforms one-time shoppers into loyal customers by offering cashback store credits.