Compare Facebook & Instagram vs Meta & Facebook Pixels by Nabu

Name: Meta &amp; Facebook Pixels by Nabu
Brand: Shopify

Facebook & Instagram

Bring your products to people on Facebook and Instagram.

Meta & Facebook Pixels by Nabu

Facebook Pixels with Conversion API & Server-Side Tracking

Facebook & Instagram

Bring your products to people on Facebook and Instagram.

Meta & Facebook Pixels by Nabu

Facebook Pixels with Conversion API & Server-Side Tracking

Rating

4,052 Reviews

3.9

81 Reviews

9.1

Pricing

Install App More info

Features

Sync inventory
Promote products
Manage orders
Seamless shopping
Target accurately
Create shoppable posts
Shop insights
Drive ad performance
One-time account setup

Server-side tracking
Multiple pixels installation
Ios 14 bypass
Detailed event analytics
Easy 1-click setup

Screenshots

+ 1 more

Meta & Facebook Pixels by Nabu screenshot

+ 2 more

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Pros

Easily promote products and target accurately using powerful sales and marketing tools
Automatically sync eligible products to Facebook and Instagram shop from one inventory
Get shop insights including best performing products and top tagged content
Seamless in-app shopping experience from discovery to checkout
Live chat and email support from Meta
User-friendly interface appreciated by non-tech-savvy users
Quick and efficient customer support
Integration with existing Facebook business page made easy

Allows installation of multiple Facebook, Meta, and Instagram Pixels without manual theme changes
Avoids conversion tracking issues with server-side event tracking using the Conversion API
Bypasses iOS 14 restrictions for more accurate conversion tracking
Supports advanced matching on Facebook Pixel or Meta Pixel for better ad targeting
Tracks key Facebook events such as Purchase, Add to Cart, Begin Checkout
Provides detailed analytics for every Facebook pixel and event
Offers unlimited Facebook or Meta Pixels with unlimited conversion tracking
Easy 1-click setup without requiring manual code changes

Cons

Issues with syncing products from Shopify to Facebook business page
Inconsistent connectivity with Facebook and Instagram accounts
Verification process for products and store can be problematic
Region-specific incompatibility issues, especially in Greece and India
Complicated setup process for some users
Reported issues with tracking and cookie banner affecting data accuracy
Some users find it difficult to get effective support from Meta
Recurring billing issues for ads without clear communication on problems

May require understanding of conversion API and server-side tracking concepts for optimal use
Potential dependency on app functionality for accurate tracking, meaning any app issue might affect tracking data
Users with less technical knowledge might need additional support to fully utilize the app's capabilities
Not specified if there are any costs associated with the app or if it's entirely free

Launched

Oct 03, 2018

Feb 26, 2024

Developer

Built by Shopify

Apps:

20097

Average Rating:

2.4

Reviews:

807,383

Built by Shopify

Apps:

20097

Average Rating:

2.4

Reviews:

807,383

Make Your Choice

Install App More info View alternatives

Compare Facebook & Instagram vs Meta & Facebook Pixels by Nabu

Facebook & Instagram

Meta & Facebook Pixels by Nabu

Facebook & Instagram