Compare Email & SMS Marketing: Forward vs ActiveCampaign Marketing

Name: ActiveCampaign Marketing
Brand: ActiveCampaign

Email & SMS Marketing: Forward

Up your retention game with email and SMS marketing

ActiveCampaign Marketing

Grow your business with email marketing, automation, and CRM

Email & SMS Marketing: Forward

Up your retention game with email and SMS marketing

ActiveCampaign Marketing

Grow your business with email marketing, automation, and CRM

Rating

24 Reviews

8.2

271 Reviews

7.2

Pricing

Install App More info

Features

Pre-built templates
Drag-and-drop editor
Campaign analytics
Sms campaigns
Email promotions
Customizable automations
Deliverability meter

Marketing automation
Shopify integration
Lead generation
Sms marketing
Product reviews
Abandoned cart
Email nurturing
Cross-sell automations
Email designer

Screenshots

Email & SMS Marketing: Forward screenshot

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Pros

Powerful segmentation engine for targeted marketing
Customizable automations for better campaign management
Easy-to-use drag-and-drop design editor
Prebuilt templates to speed up campaign creation
Detailed campaign analytics for performance tracking
24x7 support with dedicated success managers
No limit on the number of contacts; pay for usage only
Features for email/SMS automations like Abandoned Cart, Welcome, Upsell/Cross-sell emails
Segmentation based on order history, geography, and campaign behavior
Deliverability Meter to ensure emails land in inboxes

Comprehensive marketing automation tools to drive revenue with welcome emails, abandoned cart winback emails, post-purchase product review requests, and more
Integration with Shopify for seamless connection with the entire product catalog
User-friendly email designer for creating professional, personalized emails based on shopping behaviors and interests
Capability to automatically trigger abandoned cart email automations, increasing checkout rates
Effective in converting one-time buyers into repeat customers using up and cross-sell automations
Ability to send personalized SMS discounts based on past purchase behavior

Cons

Potential issues with initial setup or connection to platforms like Shopify, as mentioned in the review
Support response time can be slow or lacking, as evidenced by the user experience in the review

Some users may find the initial setup and learning curve challenging without prior experience in marketing automation
The pricing structure might be steep for small businesses or start-ups
Occasional reports of system bugs and reliability issues
Limited customization options for advanced users wanting more flexibility in email design

Launched

Jan 12, 2023

Feb 23, 2012

Developer

Built by Shopify

Apps:

1459

Average Rating:

2.9

Reviews:

42,776

Built by ActiveCampaign

Apps:

Average Rating:

4.3

Reviews:

271

Make Your Choice

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Related blog

How to use automated email marketing for your e-commerce site

Compare Email & SMS Marketing: Forward vs ActiveCampaign Marketing

Email & SMS Marketing: Forward

ActiveCampaign Marketing

Email & SMS Marketing: Forward