Compare Easy Tag ‑ GTM & Data Layer vs WHF Smart Tags

Name: WHF Smart Tags
Brand: Shopify

Easy Tag ‑ GTM & Data Layer

Pre-built Data Layer for Google Tag Manager & 60+ tags

WHF Smart Tags

Automatically tag products, orders & customers, the smart way!

Easy Tag ‑ GTM & Data Layer

Pre-built Data Layer for Google Tag Manager & 60+ tags

WHF Smart Tags

Automatically tag products, orders & customers, the smart way!

Overview

What is Easy Tag ‑ GTM & Data Layer?

Easy Tag GTM is a Shopify app focused on bulk tag management with seamless Google Tag Manager (GTM) and data layer integration for advanced tracking.

Key Strengths:

Advanced GTM and data layer compatibility
Bulk tag editing with automation features
Detailed analytics for tracking tag performance

What is WHF Smart Tags?

WHF Smart Tags is a Shopify app that simplifies product tagging with rule-based automation. It helps merchants organize products efficiently and enhance discoverability.

Key Strengths:

Customizable tagging rules
Bulk editing capabilities
Integration with Shopify workflows

Rating

78 Reviews

5.5

84 Reviews

5.6

Pricing

Install App More info

Features

Quick installation
Pre-built data layer
Improved data accuracy
Optimised for speed
Ready-made tags

Custom rules
Automatic tagging
Bulk operations
Preset tag rules

Screenshots

+ 6 more

+ 2 more

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Pros

Simple, fast, and accurate implementation of Google Tag Manager
Ensures data is gathered and reported correctly, reducing guesswork
Improves data accuracy
Quick and easy to install
Optimized for speed
Saves days of work
Pre-built data layer with all e-commerce events (eg, purchase, addToCart)
Over 50 ready-made tags for various platforms (eg, GA4, Google Ads, Facebook, Pinterest)
Positive user review indicating life-saving utility and effective support

Automatically tags products, orders, and customers
Tags can be based on various attributes like type, vendor, price, weight, variant, and quantity
Functions like automated collections but for tags, enhancing business organization
Preset tag rules make it easy to get started
Custom tag rules can be created to fit complex business needs
Quick setup, can get started in 3 minutes or less
One app manages tagging for products, orders, and customers, reducing the need for multiple applications

Cons

Limited user reviews to gauge broader consensus
No mention of pricing or potential costs
No detailed documentation or tutorial information referenced

May have a learning curve for creating custom rule sets
Dependence on the app for tagging means that any app malfunction could disrupt business processes
Limited information available on integration with other tools or platforms
No mention of customer support or help documentation availability

Launched

Nov 17, 2020

Feb 03, 2016

Developer

Built by TAGinstall

Apps:

Average Rating:

4.5

Reviews:

Built by Shopify

Apps:

1331

Average Rating:

3.1

Reviews:

41,779

Make Your Choice

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Compare Easy Tag ‑ GTM & Data Layer vs WHF Smart Tags

Easy Tag ‑ GTM & Data Layer

WHF Smart Tags

Easy Tag ‑ GTM & Data Layer