AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

Urgencer: sell more urgency

Create a sense of Urgency and Social Proof and Boost Sales

AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

Urgencer: sell more urgency

Create a sense of Urgency and Social Proof and Boost Sales

Rating

Rating

515 Reviews
8.6
121 Reviews
7.9

Pricing

Pricing

  • $40-$80 / Month
  • Free Plan Available
  • $2.99-$7.99 / Month
  • 3 Days Free Trial

Features

Features

  • Automations
  • Email campaigns
  • Display ads
  • Social ad integrations
  • Reporting & analysis
  • Sales optimization
  • Real-time visitors
  • Custom urgency boxes

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Pros

Pros

  • Uses a decade of data and machine learning to retarget current and future customers effectively
  • Personalizes messages with dynamic images of products that users have already engaged with
  • Supports display ads on millions of websites
  • Integrates social ad campaigns on TikTok, Meta, and Pinterest
  • Pairs unlimited emails with ads for peak performance
  • Runs pre-optimized retargeting campaigns across ads and email
  • Centralizes performance metrics in one place
  • Creates a sense of urgency similar to platforms like bookingcom, potentially boosting sales
  • Displays real-time number of visitors for each product, increasing social proof and trust
  • The urgency text gets refreshed every 10 seconds, ensuring the information is current
  • Offers customization options for the urgency box to match the store's aesthetics
  • Allows separate urgency boxes for different products, enabling testing to optimize sales strategies

Cons

Cons

  • Connection issues with Google account, limiting ad platform capabilities
  • Significant credit card holds when setting up ads, immobilizing funds
  • Dynamic campaign images can be inconsistent, impacting brand identity
  • Logo color and appearance issues in the dashboard, with inadequate support
  • Lack of real-time campaign previews, making it hard to ensure brand alignment
  • Custom cookie banners can be removed without notice, causing aesthetic and potential legal issues
  • Time-consuming setup and troubleshooting with insufficient support assistance
  • Overall negative user experience due to aesthetic and functionality challenges
  • May create a sense of pressure or discomfort for some users, possibly deterring them from purchase
  • The constant refresh of the visitor count might be distracting or overwhelming for users
  • Effectiveness is highly dependent on the credibility of visitor numbers; discrepancies may lead to mistrust
  • The app's impact on conversion rates may vary significantly between different types of products and store formats
  • Overuse or incorrect implementation might lead to the urgency appearing inauthentic or as a manipulative sales tactic

Launched

Launched

Aug 18, 2015
Oct 17, 2017

Developer

Developer

Apps:

1

Average Rating:

4.2

Reviews:

515

Apps:

2

Average Rating:

4.8

Reviews:

244

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