Compare AdRoll Marketing & Advertising vs Paid Marketing by Shoelace

Name: Paid Marketing by Shoelace
Brand: Shopify

AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

Paid Marketing by Shoelace

Tech-enabled paid advertising with expert support

AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

Paid Marketing by Shoelace

Tech-enabled paid advertising with expert support

Rating

521 Reviews

9.2

407 Reviews

7.2

Pricing

Install App More info

More info

Features

Automations
Email campaigns
Display ads
Social ad integrations
Reporting & analysis

Shopify integration
Ad campaign creation
Ad campaign optimization
Ad campaign management
Paid social ads
Paid search ads

Screenshots

AdRoll Marketing & Advertising screenshot

+ 1 more

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Pros

Uses a decade of data and machine learning to retarget current and future customers effectively
Personalizes messages with dynamic images of products that users have already engaged with
Supports display ads on millions of websites
Integrates social ad campaigns on TikTok, Meta, and Pinterest
Pairs unlimited emails with ads for peak performance
Runs pre-optimized retargeting campaigns across ads and email
Centralizes performance metrics in one place

Blends creativity and technology for optimized paid advertising
Expert support from growth marketing managers
Seamless workflow with direct integration in Shopify admin
No impact on the speed of the online store
Capability to run paid social ads on Facebook, Instagram, and more
Ability to run paid search ads on Google Ads
Focus on discovering profitable growth for businesses

Cons

Connection issues with Google account, limiting ad platform capabilities
Significant credit card holds when setting up ads, immobilizing funds
Dynamic campaign images can be inconsistent, impacting brand identity
Logo color and appearance issues in the dashboard, with inadequate support
Lack of real-time campaign previews, making it hard to ensure brand alignment
Custom cookie banners can be removed without notice, causing aesthetic and potential legal issues
Time-consuming setup and troubleshooting with insufficient support assistance
Overall negative user experience due to aesthetic and functionality challenges

Dependent on the quality and expertise of the growth marketing managers
May require a significant budget for effective paid advertising campaigns
Potential for limited customization based on Shopify's integration constraints
Success might vary based on the business niche and industry
Possible lack of in-depth analytics directly within the app
Overreliance on external ad platforms like Facebook and Google

Launched

Apr 20, 2025

Developer

Built by AdRoll

Apps:

Average Rating:

4.3

Reviews:

521

Built by Shopify

Apps:

1025

Average Rating:

3.2

Reviews:

46,702

Make Your Choice

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Related blog

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Compare AdRoll Marketing & Advertising vs Paid Marketing by Shoelace

AdRoll Marketing & Advertising

Paid Marketing by Shoelace

AdRoll Marketing & Advertising