AdRoll vs ConvertedIn: Best Marketing & Advertising Apps

Name: Convertedin Ads &amp; Marketing
Brand: Convertedin

AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

Convertedin Ads & Marketing

Drive sales & engagement with personalized automated ads

AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

Convertedin Ads & Marketing

Drive sales & engagement with personalized automated ads

Rating

325 Reviews

9.2

13 Reviews

7.7

Pricing

Install App More info

Features

Automations
Email campaigns
Display ads
Social ad integrations
Reporting & analysis

Push notifications
Customer segmentation
Sms capture list
Triggers and rules
Performance tracking
Email campaigns
Welcome emails
Campaign analytics
Sms campaigns
Abandoned cart emails
Cross-sell emails
Upsell emails
Product catalog management
Advanced social media ads
Search and display ads
Intelligent segmentation
Customer retargeting
Custom campaigns
Discounts promotions
Social media ads
Win-back emails
Ai campaign generation
Marketing automations
Campaign targeting

Screenshots

AdRoll Marketing & Advertising screenshot

+ 3 more

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Pros

Uses a decade of data and machine learning to retarget current and future customers effectively
Personalizes messages with dynamic images of products that users have already engaged with
Supports display ads on millions of websites
Integrates social ad campaigns on TikTok, Meta, and Pinterest
Pairs unlimited emails with ads for peak performance
Runs pre-optimized retargeting campaigns across ads and email
Centralizes performance metrics in one place

Comprehensive marketing automation platform tailored for eCommerce teams
Ability to unify and segment user data for personalized ad experience
Supports multiple marketing channels like Facebook, Instagram, Snapchat, TikTok, and Google
Advanced targeting intelligence to enhance Return On Ads Spent (ROAS)
Facilitates both acquisition and retention strategies on autopilot
Offers advanced social media, search, and display ads
Includes intelligent segmentation and customer retargeting features
Provides advanced product catalog management
Varied email marketing features including campaigns for abandoned carts, cross-sell, upsell, win-back, etc
Advanced campaign management features like AI generation, analytics, and automation

Cons

Connection issues with Google account, limiting ad platform capabilities
Significant credit card holds when setting up ads, immobilizing funds
Dynamic campaign images can be inconsistent, impacting brand identity
Logo color and appearance issues in the dashboard, with inadequate support
Lack of real-time campaign previews, making it hard to ensure brand alignment
Custom cookie banners can be removed without notice, causing aesthetic and potential legal issues
Time-consuming setup and troubleshooting with insufficient support assistance
Overall negative user experience due to aesthetic and functionality challenges

Potentially complex for beginners to fully utilize all features
May require significant initial setup and configuration to unify and segment data
Limited customer support or resources for troubleshooting
Price point may be high for small businesses or startups
Dependence on multiple external platforms could lead to integration challenges if any platforms update their APIs

Launched

Aug 18, 2015

Aug 05, 2021

Developer

Built by AdRoll

Apps:

Average Rating:

4.2

Reviews:

325

Built by Convertedin

Apps:

Average Rating:

2.4

Reviews:

Make Your Choice

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