Compare AdRoll Marketing & Advertising vs ActiveCampaign Marketing

Name: ActiveCampaign Marketing
Brand: Shopify

AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

ActiveCampaign Marketing

Grow your business with email marketing, automation, and CRM

AdRoll Marketing & Advertising

Run web and social ad campaigns to retarget cart abandoners.

ActiveCampaign Marketing

Grow your business with email marketing, automation, and CRM

Rating

327 Reviews

258 Reviews

7.2

Pricing

Install App More info

Features

Automations
Email campaigns
Display ads
Social ad integrations
Reporting & analysis

Marketing automation
Shopify integration
Lead generation
Sms marketing
Product reviews
Abandoned cart
Email nurturing
Cross-sell automations
Email designer

Screenshots

AdRoll Marketing & Advertising screenshot

+ 2 more

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Pros

Uses a decade of data and machine learning to retarget current and future customers effectively
Personalizes messages with dynamic images of products that users have already engaged with
Supports display ads on millions of websites
Integrates social ad campaigns on TikTok, Meta, and Pinterest
Pairs unlimited emails with ads for peak performance
Runs pre-optimized retargeting campaigns across ads and email
Centralizes performance metrics in one place

Comprehensive marketing automation tools to drive revenue with welcome emails, abandoned cart winback emails, post-purchase product review requests, and more
Integration with Shopify for seamless connection with the entire product catalog
User-friendly email designer for creating professional, personalized emails based on shopping behaviors and interests
Capability to automatically trigger abandoned cart email automations, increasing checkout rates
Effective in converting one-time buyers into repeat customers using up and cross-sell automations
Ability to send personalized SMS discounts based on past purchase behavior

Cons

Connection issues with Google account, limiting ad platform capabilities
Significant credit card holds when setting up ads, immobilizing funds
Dynamic campaign images can be inconsistent, impacting brand identity
Logo color and appearance issues in the dashboard, with inadequate support
Lack of real-time campaign previews, making it hard to ensure brand alignment
Custom cookie banners can be removed without notice, causing aesthetic and potential legal issues
Time-consuming setup and troubleshooting with insufficient support assistance
Overall negative user experience due to aesthetic and functionality challenges

Some users may find the initial setup and learning curve challenging without prior experience in marketing automation
The pricing structure might be steep for small businesses or start-ups
Occasional reports of system bugs and reliability issues
Limited customization options for advanced users wanting more flexibility in email design

Launched

Aug 18, 2015

Feb 23, 2012

Developer

Built by AdRoll

Apps:

Average Rating:

4.3

Reviews:

327

Built by Shopify

Apps:

9956

Average Rating:

2.2

Reviews:

194,459

Make Your Choice

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Compare AdRoll Marketing & Advertising vs ActiveCampaign Marketing

AdRoll Marketing & Advertising

ActiveCampaign Marketing

AdRoll Marketing & Advertising