Better Reports is a comprehensive analytics app designed to help businesses gain deeper insights into their operations by analyzing sales, payments, inventory, customers, payouts, and more. It offers a wide range of pre-built reports, while also providing the flexibility to create custom reports tailored to specific business needs. Users can effortlessly manipulate data using custom fields, metrics, and formulas, ensuring precise and actionable insights. The app enables easy sharing and exporting of reports to formats like PDF, Excel, CSV, and Google Sheets, with scheduled reports sent automatically via email or directly to Google Sheets. With additional features like POS support, Google Sheets integration, multi-store reporting, and multi-currency handling, Better Reports is designed to enhance data-driven decision-making across various retail environments. It also offers complimentary report services for users who prefer having expert assistance in building their custom reports.