GeoLift is a sophisticated tool designed for merchants looking to maximize the effectiveness of their marketing budgets by moving beyond traditional ad metrics. By leveraging advanced incrementality testing, this app seamlessly connects with your Shopify store and ad accounts to conduct geo-based experiments. These controlled experiments help isolate and quantify the real lift generated by your ads, providing clear insights into their true impact. GeoLift's capabilities extend to automatically adjusting geo-targeting, closely monitoring campaign performance, and integrating sales data, ensuring that you can easily identify which ads are truly driving incremental revenue. The app simplifies the process of running geo-based incrementality experiments and allows merchants to compare ad campaign performance across different platforms. With its automated end-to-end platform, GeoLift offers seamless integration with Shopify and various ad platforms, guiding smarter budget allocation decisions.