Understory adds a drag and drop builder to every product in your admin. Build rows, columns and content blocks below the product, then save. Nothing is added to your storefront at runtime. Understory renders your layout at the moment you save and stores the markup on the product, so your theme prints it server side. No app scripts load for shoppers. Blocks include banners, image and text, benefits, comparison tables, tiles, quotes, video and custom HTML. Content can be shown per market.

• Drag and drop rows, columns and content blocks below any product
• Show different content in different markets, decided when you save
• Build your own reusable block types without writing code